Read more about the article CMOs: How to Steal Time From Your Buyers

CMOs: How to Steal Time From Your Buyers

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In today's competitive landscape, winning buyers' time is essential for success. Marketers need strategies to grab their attention, as buyers conduct 70% of their research before engaging with a company. Jessica Zall, CMO of Percent, draws on her 20+ years in B2B and B2C marketing to share invaluable insights on this topic.

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Read more about the article CMOs, Are You Using Discriminative or Generative AI?

CMOs, Are You Using Discriminative or Generative AI?

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Neil Morrison is the Global Head of Measurement at Signal AI, who works with four of the world’s top ten consulting firms. Neil has witnessed the evolution of AI and its impact on businesses. He helps clients track their brand reputation and thought leadership content to make data-driven decisions that significantly impact the bottom line.

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