buyer journey Archives - Page 2 of 5

(4:34 Q&A Video) “How Tailored Selling Strengthens B2B Deal Momentum”

Post author:Ella
Post published:April 14, 2026
Post category:Uncategorized

In this 4:34 video, Gethin Nadin explains why tailored selling remains one of the most effective ways to build trust and improve deal momentum. He argues that product-led pitches often fall short because buyers respond more strongly when sales conversations begin with their specific needs, priorities, and business pressures. The conversation also reinforces that B2B decisions remain emotional, which means the strongest pitches help buyers solve real problems and look good to their executive teams.

Building Buyer Trust: Rethinking How B2B Relationships Are Built

Post author:Ella
Post published:April 14, 2026
Post category:
Post comments:0 Comments

Episode #282: Gethin Nadin, Chief Innovation Officer at Benifex, explains why trust now sits at the center of successful B2B growth. He shows how companies can improve ABM performance by helping buyers build internal business cases, using expert-led outreach, and nurturing relationships long before an active buying cycle begins. The conversation also reveals why tailored relevance, trusted voices, and deeper industry understanding help teams open better conversations, influence hidden stakeholders, and win larger deals with more consistency.

The Case Against Playing It Safe in Revenue Leadership

Post author:Ella
Post published:March 5, 2026
Post category:Uncategorized

Episode #466: Victor Padee, Chief Revenue Officer at Aevi, explains why revenue leaders must stay adaptive while keeping a clear long-term direction for their teams. He outlines how customer truth, ICP focus, and consistent experimentation help teams avoid distraction and improve outcomes over time. He also shares how demand creation, authentic thought leadership, and trust-building can shift deal momentum within enterprise buying groups and drive inbound interest from major brands.

(2:52 Q&A Video) “Breaking What Works to Improve and Make Better Outcomes”

Post author:Ella
Post published:March 5, 2026
Post category:Uncategorized

In this 2:52 video, Victor Padee shares how he reviews every go-to-market function, such as dashboard dials, and then decides which levers to adjust to improve performance. He explains why what works today may not work tomorrow, so leaders must test, refine, and validate strategies quarter after quarter. He also gives a practical example of tightening ICP, accepting fewer meetings, and generating more real opportunities by focusing on sharper pain and measurable outcomes.

The Case Against Playing It Safe in Revenue Leadership

Post author:Ella
Post published:March 5, 2026
Post category:
Post comments:0 Comments

Episode #466: Victor Padee, Chief Revenue Officer at Aevi, explains why revenue leaders must stay adaptive while keeping a clear long-term direction for their teams. He outlines how customer truth, ICP focus, and consistent experimentation help teams avoid distraction and improve outcomes over time. He also shares how demand creation, authentic thought leadership, and trust-building can shift deal momentum within enterprise buying groups and drive inbound interest from major brands.

The New ABM Skillset: Engineering the Modern Go-To-Market Team

Post author:Ella
Post published:February 5, 2026
Post category:Uncategorized

Episode #261: Brett Hannath, Corporate Vice President, Global Marketing at Intel Corporation, explains why many ABM programs fail too early when they are measured like consumer advertising despite much longer B2B buying cycles. He breaks down how misaligned expectations around timing and measurement often undermine ABM effectiveness, even when the strategy itself is sound. He also shows how ABM can strengthen sales partnerships by delivering deeper insights that align expectations with real business outcomes.

(3:32 Q&A Video) “ABM Improves Sales Talks Beyond Pipeline”

Post author:Ella
Post published:February 5, 2026
Post category:Uncategorized

In this 3:32 video, Brett Hannath reframes ABM as more than pipeline contribution. He explains how ABM can strengthen marketing and sales partnerships through better intelligence. He emphasizes packaging intent data into practical value for reps. The goal is to improve conversation quality, not just report what is in the pipeline.

The New ABM Skillset: Engineering the Modern Go-To-Market Team

Post author:Ella
Post published:February 5, 2026
Post category:
Post comments:0 Comments

Episode #261: Brett Hannath, Corporate Vice President, Global Marketing at Intel Corporation, explains why many ABM programs fail too early when they are measured like consumer advertising despite much longer B2B buying cycles. He breaks down how misaligned expectations around timing and measurement often undermine ABM effectiveness, even when the strategy itself is sound. He also shows how ABM can strengthen sales partnerships by delivering deeper insights that align expectations with real business outcomes.

Why CMOs Fail When They Rush Instead of Reflect

Post author:Ella
Post published:January 19, 2026
Post category:
Post comments:0 Comments

Episode #257: Venkat Patla, Chief Marketing Officer at RWA Wealth Partners, shares why reflection is essential for long-term marketing success in fast-moving environments. He explains how urgency without thoughtful judgment leads to mediocre outcomes and weakened brand trust. Venkat discusses balancing speed with insight while staying grounded in customer reality. He emphasizes why CMOs must protect long-term value even under board-level pressure.

Why CMOs Fail When They Rush Instead of Reflect

Post author:Ella
Post published:January 19, 2026
Post category:Uncategorized

Episode #257: Venkat Patla, Chief Marketing Officer at RWA Wealth Partners, shares why reflection is essential for long-term marketing success in fast-moving environments. He explains how urgency without thoughtful judgment leads to mediocre outcomes and weakened brand trust. Venkat discusses balancing speed with insight while staying grounded in customer reality. He emphasizes why CMOs must protect long-term value even under board-level pressure.

(4:34 Q&A Video) “How Tailored Selling Strengthens B2B Deal Momentum”

Building Buyer Trust: Rethinking How B2B Relationships Are Built

The Case Against Playing It Safe in Revenue Leadership

(2:52 Q&A Video) “Breaking What Works to Improve and Make Better Outcomes”

The Case Against Playing It Safe in Revenue Leadership

The New ABM Skillset: Engineering the Modern Go-To-Market Team

(3:32 Q&A Video) “ABM Improves Sales Talks Beyond Pipeline”

The New ABM Skillset: Engineering the Modern Go-To-Market Team

Why CMOs Fail When They Rush Instead of Reflect

Why CMOs Fail When They Rush Instead of Reflect

Copyright © 2026 Content Strategies All Rights Reserved.

FREE CONSULTATION