Read more about the article How to Keep the Trust Crisis From Killing Your Pipeline

How to Keep the Trust Crisis From Killing Your Pipeline

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Episode #211: Dawn Werry, Chief Marketing and Revenue Officer & Partner at Chief Outsiders, and Jamie Gier, Chief Marketing Officer at DexCare, dissect the top challenges B2B C-suite leaders face. They reveal why internal alignment, customer understanding, and balancing short- and long-term goals matter most. They share hard-won insights on building plans to restore trust in selling. Their practical advice equips executives to drive sustainable growth.

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Read more about the article (3:07 Summary Video) “Redefining Customer Insight From Familiarity to Understanding”

(3:07 Summary Video) “Redefining Customer Insight From Familiarity to Understanding”

Episode #198: In this 3:07 video, Barbara Toens explores the gap between superficial data and deep customer understanding. She argues that knowing demographics isn’t enough and marketers must uncover underlying motivations. Barbara highlights the role of perception and the importance of probing beneath surface-level metrics. This depth enables accurate customer-centric solutions and strategic differentiation.

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Read more about the article How Marketing Truly Drives Profitable Growth

How Marketing Truly Drives Profitable Growth

Episode #198: Barbara Toens, Global CMO at Gantrex, brings her pricing PhD and global B2B experience to this in-depth discussion. She explains how marketing earns its C-Suite seat by ensuring every decision starts with deep customer understanding. Barbara shares best practices for VOC calls, cross-functional alignment, and transforming marketing from a cost center to a growth engine.

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Read more about the article How Marketing Truly Drives Profitable Growth

How Marketing Truly Drives Profitable Growth

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Episode #198: Barbara Toens, Global CMO at Gantrex, brings her pricing PhD and global B2B experience to this in-depth discussion. She explains how marketing earns its C-Suite seat by ensuring every decision starts with deep customer understanding. Barbara shares best practices for VOC calls, cross-functional alignment, and transforming marketing from a cost center to a growth engine.

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Read more about the article The Forgotten Power of the Brand

The Forgotten Power of the Brand

Shuchi Sarkar, Chief Marketing Officer of LTIMindtree, underscores the critical role of branding as both an immediate catalyst and a long-term asset in driving business success. With deep expertise in tech marketing, she explains that a strong brand builds trust, credibility, and directly fuels demand generation. Rather than viewing branding as detached from short-term objectives, Shuchi positions it as a core driver that influences purchasing decisions and contributes lasting value to the business.

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Read more about the article The Forgotten Power of the Brand

The Forgotten Power of the Brand

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Shuchi Sarkar, Chief Marketing Officer of LTIMindtree, underscores the critical role of branding as both an immediate catalyst and a long-term asset in driving business success. With deep expertise in tech marketing, she explains that a strong brand builds trust, credibility, and directly fuels demand generation. Rather than viewing branding as detached from short-term objectives, Sarkar positions it as a core driver that influences purchasing decisions and contributes lasting value to the business.

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Read more about the article The Most Under-Utilized Insight Gathering Strategy for CMOs

The Most Under-Utilized Insight Gathering Strategy for CMOs

Ron Carson, a CMO with 25 years of experience working with everything from Silicon Valley startups to multi-billion dollar companies, shares insights on the critical role of representing the voice of the customer and how to leverage the "just ask" approach to discover insights that shape marketing strategies, pipeline penetration, drive renewals, cross-sells, and upsells.

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Read more about the article Creating Uncommon Relationships & Involvement with Sales

Creating Uncommon Relationships & Involvement with Sales

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Jill Tygh, a 15-year marketing veteran and VP of Marketing at Data Cubed Health, has cultivated a unique rapport with the sales team, earning her a coveted spot as a regular participant in sales calls. In this interview, Jill discusses how she builds strong relationships between marketing and sales to achieve phenomenal results.

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Read more about the article Podcast Series: Why B2B CMOs Fail So Quickly

Podcast Series: Why B2B CMOs Fail So Quickly

This ongoing podcast series aims to pinpoint the specific reasons behind the higher failure rate of B2B CMOs within the C-suite and offers actionable solutions to address these challenges. It delves into the unique factors contributing to their tenure rates, providing valuable insights for CMOs and organizations seeking to improve their leadership longevity, career productivity, and success.

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Read more about the article 3:06 Video: “CMOs: How to Speak as the Highest Voice of Authority in the Company

3:06 Video: “CMOs: How to Speak as the Highest Voice of Authority in the Company

Ron Carson, a seasoned Chief Marketing Officer, brings over two and a half decades of expertise spanning Silicon Valley startups to multi-billion dollar enterprises. He also holds a distinguished membership in the Forbes Communications Council. Ron possesses a profound appreciation for the significance of advocating for the customer's perspective, influencing corporate priorities, refining marketing strategies, and propelling business growth.

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