In this 3:46 video, Stephanie Davis Smith explains a six-stage psychology from excitement to “we.” She personalizes support to speed progress and reduce churn. She celebrates raving fans who amplify the message. She notes referral gains as proof of loyalty.
Episode #222: Stephanie Davis Smith, CMO at The N2 Company, shows how to reduce channel overwhelm by focusing on where execution excels. She explains a six-stage franchise psychology that converts excitement into loyalty. She details budget-efficient content reuse and ROI rigor. She ties it all together with voice of the customer alignment.
Episode #222: Stephanie Davis Smith, CMO at The N2 Company, shows how to reduce channel overwhelm by focusing on where execution excels. She explains a six-stage franchise psychology that converts excitement into loyalty. She details budget-efficient content reuse and ROI rigor. She ties it all together with voice of the customer alignment.
Ryan Hobson, President and Co-Founder of Align BI, explores CMOs' challenges in balancing short-term revenue with long-term brand building. He highlights the importance of measuring brand spending using media mix models, which offer actionable insights for optimizing strategies. Ryan emphasizes data-driven decision-making to bridge traditional attribution and future forecasting.
Ryan Hobson, President and Co-Founder of Align BI, explores CMOs' challenges in balancing short-term revenue with long-term brand building. He highlights the importance of measuring brand spending using media mix models, which offer actionable insights for optimizing strategies. Ryan emphasizes data-driven decision-making to bridge traditional attribution and future forecasting.
Mark Stouse is the former CMO of a large enterprise organization and the current CEO of Proof Analytics, a software analytics company. Mark discusses the importance of being a data-driven CMO and how most CMOs do it wrong. He emphasizes that data is always about the past and not predictive of the future, making it crucial for marketers to focus on forecasting and understanding causality. He also shares insights from his interviews with CEOs and CFOs, highlighting their frustrations with marketing. He concludes by discussing the time lag in B2B marketing and the importance of using analytics to prove the value of marketing investments.