Read more about the article Starting Targeted, Trust-Based Conversations from Influencer Content

Starting Targeted, Trust-Based Conversations from Influencer Content

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Brynne Tillman, the CEO of Social Sales Link and The Modern Banker, helps professionals leverage LinkedIn to position themselves as thought leaders and attract their target audience by overcoming the problem with traditional sales approaches. Brynne is an expert in social selling, and particularly LinkedIn strategies.

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Read more about the article Nurturing Ongoing Thought Leadership: Fueling Content Innovation

Nurturing Ongoing Thought Leadership: Fueling Content Innovation

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Vincent Guérin, a B2B marketing veteran with over 20 years of experience, emphasizes the significance of content in B2B marketing. He advises crafting valuable content for diverse audiences, emphasizing thought leadership to establish trust, with an 85% focus on audience-centric content and 15% on product-related content.

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