Read more about the article How to Market in an Intention-Overloaded Economy

How to Market in an Intention-Overloaded Economy

Ryan Torresan, CMO at Peak Dental Services, shares his journey from a focus on research and analytics to leading marketing departments in the dental industry, highlighting the pivotal role of data in shaping successful marketing strategies. He delves into the challenges of marketing in an intentionally overloaded economy and explores innovative ways to capture the attention of decision-makers. Ryan emphasizes the importance of understanding and addressing the specific pain points of target audiences, especially in highly competitive B2B environments.

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Read more about the article How to Market in an Intention-Overloaded Economy

How to Market in an Intention-Overloaded Economy

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Ryan Torresan, CMO at Peak Dental Services, shares his journey from a focus on research and analytics to leading marketing departments in the dental industry, highlighting the pivotal role of data in shaping successful marketing strategies. He delves into the challenges of marketing in an intentionally overloaded economy and explores innovative ways to capture the attention of decision-makers. Ryan emphasizes the importance of understanding and addressing the specific pain points of target audiences, especially in highly competitive B2B environments.

Continue ReadingHow to Market in an Intention-Overloaded Economy
Read more about the article The CMO’s ROI Blind Side

The CMO’s ROI Blind Side

Christina Kyriazi, Senior Vice President of Marketing at PhotoShelter, shares her journey from analytics to marketing leadership, emphasizing the importance of ROI in marketing initiatives. She provides insights into customer-focused strategies, understanding the Ideal Customer Profile (ICP), and the strategic approach needed to drive genuine pipeline growth and efficiency.

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Read more about the article The CMO’s ROI Blind Side

The CMO’s ROI Blind Side

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Christina Kyriazi, Senior Vice President of Marketing at PhotoShelter, shares her journey from analytics to marketing leadership, emphasizing the importance of ROI in marketing initiatives. She provides insights into customer-focused strategies, understanding the Ideal Customer Profile (ICP), and the strategic approach needed to drive genuine pipeline growth and efficiency.

Continue ReadingThe CMO’s ROI Blind Side
Read more about the article Part 6: Why Do B2B CMOs Fail So Quickly?

Part 6: Why Do B2B CMOs Fail So Quickly?

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Mark Stouse is the former CMO of a large enterprise organization and the current CEO of Proof Analytics, a software analytics company. Mark discusses the importance of being a data-driven CMO and how most CMOs do it wrong. He emphasizes that data is always about the past and not predictive of the future, making it crucial for marketers to focus on forecasting and understanding causality. He also shares insights from his interviews with CEOs and CFOs, highlighting their frustrations with marketing. He concludes by discussing the time lag in B2B marketing and the importance of using analytics to prove the value of marketing investments.

Continue ReadingPart 6: Why Do B2B CMOs Fail So Quickly?