AI Is Going to Change Our B2B World, But How?

Episode #202: Rusty Jensen, Chief Revenue Officer at ConnexAI, draws on two decades in contact-center and customer-experience leadership to explain how executives can move beyond AI buzzwords to strategic, high-impact deployment. He clarifies where artificial intelligence delivers immediate gains by automating routine interactions and enhancing the customer experience. He emphasized how disciplined, use-case-driven adoption unlocks trapped capital while positioning teams to innovate faster and serve clients better.

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AI Is Going to Change Our B2B World, But How?

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Episode #202: Rusty Jensen, Chief Revenue Officer at ConnexAI, draws on two decades in contact-center and customer-experience leadership to explain how executives can move beyond AI buzzwords to strategic, high-impact deployment. He clarifies where artificial intelligence delivers immediate gains by automating routine interactions and enhancing the customer experience. He emphasized how disciplined, use-case-driven adoption unlocks trapped capital while positioning teams to innovate faster and serve clients better.

Continue ReadingAI Is Going to Change Our B2B World, But How?

CMOs, Are You Using Discriminative or Generative AI?

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Neil Morrison is the Global Head of Measurement at Signal AI, who works with four of the world’s top ten consulting firms. Neil has witnessed the evolution of AI and its impact on businesses. He helps clients track their brand reputation and thought leadership content to make data-driven decisions that significantly impact the bottom line.

Continue ReadingCMOs, Are You Using Discriminative or Generative AI?