The Core-More-Explore Framework for Modern CMOs
A Modern Approach to the CMO’s Strategy & Budgeting Framework
In this week’s 4:46 video summary with host Steve MacDonald, meet Stephanie Shreve, CMO of PowerChord, as she shares her unique perspective on how to navigate shrinking or stagnating marketing budgets while still achieving more. Her framework, CORE-MORE-EXPLORE, helps allocate resources effectively and encourages trying new tactics.
Stephanie also talks about how content is used to support all three levels of the planning and budgeting framework.
“It’s building trust. And that’s really what we want to do. And I don’t know any way to do that besides with really good content.” – Stephanie Shreve
To catch the full interview with Stephanie on “A Modern Approach to the CMO’s Strategy & Budgeting Framework,” CLICK HERE.
Next Steps
Stephanie talks directly about how thought leadership content builds relationships and is used throughout the CORE-MORE-EXPLORE framework. To elevate your content’s ROI and revenue impact, don’t miss the opportunity to CLICK HERE and schedule a 20-minute strategy session with Steve MacDonald, founder of ConstentStrategies.io.
ELEVATING CONTENT MARKETING STANDARDS RAISES A CRUCIAL QUESTION:
Why shouldn’t the very act of creating thought leadership content also spark new conversations with in-pipeline deals, top prospects, and high-priority customers for revenue expansion? Or serve as the cornerstone for learning and applying voice-of-customer strategies? That’s the power of ABM Podcasting—engaging B2B buyers and customers in meaningful conversations that uncover essential go-to-market insights, support long sales cycles, reinforce your market perspective, build peer-level trust, and dismantle objections that kill deals.
Steven MacDonald
Steven MacDonald is the founder of Content Strategies, CEO of a MarTech SaaS Company, fractional CMO consulting with leading B2B companies and former Director of Strategy and Client Service at top ten digital marketing agencies.
Steven MacDonald
Steven MacDonald is the founder of Content Strategies, CEO of a MarTech SaaS Company, fractional CMO consulting with leading B2B companies and former Director of Strategy and Client Service at top ten digital marketing agencies.
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