Read more about the article Modern CMO Evolution: From Truth to Trust

Modern CMO Evolution: From Truth to Trust

  • Post author:
  • Post category:
  • Post comments:0 Comments

Episode #290: Margaret Dawson, Chief Marketing Officer at SUSE, explains how the modern CMO role is evolving from simply communicating products to building trust through customer understanding, storytelling, and authority. She shares why AI-driven buying behavior, growing market noise, and delayed buyer engagement are forcing marketers to rethink how they earn credibility. The conversation highlights why customer-centric messaging, human engagement, and differentiated positioning remain foundational to sustainable B2B growth.

Continue ReadingModern CMO Evolution: From Truth to Trust
Read more about the article Modern CMO Evolution: From Truth to Trust

Modern CMO Evolution: From Truth to Trust

Episode #290: Margaret Dawson, Chief Marketing Officer at SUSE, explains how the modern CMO role is evolving from simply communicating products to building trust through customer understanding, storytelling, and authority. She shares why AI-driven buying behavior, growing market noise, and delayed buyer engagement are forcing marketers to rethink how they earn credibility. The conversation highlights why customer-centric messaging, human engagement, and differentiated positioning remain foundational to sustainable B2B growth.

Continue ReadingModern CMO Evolution: From Truth to Trust
Read more about the article (2:25 Summary Video) “Mastering the Art of Selling Without Selling”

(2:25 Summary Video) “Mastering the Art of Selling Without Selling”

In this 2:25 video, Felix Bartels discusses the subtlety of developing a sales approach where ‘selling’ doesn’t feel forced or obvious. He emphasizes the art of storytelling in building a compelling brand narrative that fosters trust and loyalty beyond data analytics. This discussion offers actionable insights on balancing authenticity, transparency, and brand DNA to refine sales strategies without overt pitches.

Continue Reading(2:25 Summary Video) “Mastering the Art of Selling Without Selling”
Read more about the article How to Maintain Human Connections Amidst Go-to-Market Complexity

How to Maintain Human Connections Amidst Go-to-Market Complexity

Felix Bartels, CMO of the Serviceplan Group, shares his journey from medicine and sports science to marketing. He explores blending emotional engagement with AI, automation, and big data while maintaining authenticity. This episode highlights storytelling, trust, and human connection as keys to B2B marketing success.

Continue ReadingHow to Maintain Human Connections Amidst Go-to-Market Complexity
Read more about the article How to Maintain Human Connections Amidst Go-to-Market Complexity

How to Maintain Human Connections Amidst Go-to-Market Complexity

  • Post author:
  • Post category:
  • Post comments:0 Comments

Felix Bartels, CMO of the Serviceplan Group, shares his journey from medicine and sports science to marketing. He explores blending emotional engagement with AI, automation, and big data while maintaining authenticity. This episode highlights storytelling, trust, and human connection as keys to B2B marketing success.

Continue ReadingHow to Maintain Human Connections Amidst Go-to-Market Complexity
Read more about the article CMOs: Why B2B Marketing Needs to Be More Like Entertainment

CMOs: Why B2B Marketing Needs to Be More Like Entertainment

Jeremiah Glodoveza, SVP and Global Head of Marketing and Communication at NIUM, discusses how B2B marketing can learn from the entertainment industry’s storytelling techniques. He highlights the importance of emotional engagement, experiential content, and character development in captivating audiences. He also explores AI’s role in personalizing content and balancing emotional and rational marketing.

Continue ReadingCMOs: Why B2B Marketing Needs to Be More Like Entertainment
Read more about the article CMOs: Why B2B Marketing Needs to Be More Like Entertainment

CMOs: Why B2B Marketing Needs to Be More Like Entertainment

  • Post author:
  • Post category:
  • Post comments:0 Comments

Jeremiah Glodoveza, SVP and Global Head of Marketing and Communication at NIUM, discusses how B2B marketing can learn from the entertainment industry’s storytelling techniques. He highlights the importance of emotional engagement, experiential content, and character development in captivating audiences. He also explores AI’s role in personalizing content and balancing emotional and rational marketing.

Continue ReadingCMOs: Why B2B Marketing Needs to Be More Like Entertainment
Read more about the article CMOs: Don’t Accept the Status Quo, Be a Business Leader First

CMOs: Don’t Accept the Status Quo, Be a Business Leader First

Zarina Stanford, CMO at Bazaarvoice, dives into how her storytelling skills transcend traditional marketing roles, advocating for dynamic leadership within the C-suite. She uncovers the transformation from marketing as a functional role to an influential business leadership position that defies the status quo, emphasizing the importance of authentic consumer voices and insights in shaping company strategies and narratives.

Continue ReadingCMOs: Don’t Accept the Status Quo, Be a Business Leader First
Read more about the article CMOs: Don’t Accept the Status Quo, Be a Business Leader First

CMOs: Don’t Accept the Status Quo, Be a Business Leader First

  • Post author:
  • Post category:
  • Post comments:0 Comments

Zarina Stanford, CMO at Bazaarvoice, dives into how her storytelling skills transcend traditional marketing roles, advocating for dynamic leadership within the C-suite. She uncovers the transformation from marketing as a functional role to an influential business leadership position that defies the status quo, emphasizing the importance of authentic consumer voices and insights in shaping company strategies and narratives.

Continue ReadingCMOs: Don’t Accept the Status Quo, Be a Business Leader First
Read more about the article Unlocking Revenue Opportunities Through Win-Loss Analysis

Unlocking Revenue Opportunities Through Win-Loss Analysis

Stu Perlmeter, founder of 1st Resource, with Practice Lead Janet Flesch and Interview Analyst and Expert Kelly Eisner, discuss the benefits of a qualitative approach to win-loss analysis and how it can provide deep insights into the buyer journey, decision process, and competitive landscape. They share how win-loss analysis has helped companies uncover pricing issues, streamline their sales process, inform product development, and improve marketing messaging.

Continue ReadingUnlocking Revenue Opportunities Through Win-Loss Analysis