Episode #227: Ray Wizbowski, Chief Marketing Officer at ECI Software Solutions, explains how C-suite leaders succeed under a private equity playbook by aligning to exit economics, mastering unit economics, and balancing growth with profitability while reducing churn and investing in practical AI.
Episode #227: Ray Wizbowski, Chief Marketing Officer at ECI Software Solutions, explains how C-suite leaders succeed under a private equity playbook by aligning to exit economics, mastering unit economics, and balancing growth with profitability while reducing churn and investing in practical AI.
Karla Rivershaw, an award-winning global marketing leader, discusses the power of content marketing and its role in understanding and guiding the buyer's journey. Karla highlights content as a crucial data source, enabling marketers to understand their audience better and tailor their approach accordingly. The conversation also explores the value of intent data in identifying potential buyers and streamlining the sales cycle.
Introducing David Howard, VP of Marketing at Buzzboard. With a background in demand gen and big data, David prioritizes getting things done in marketing with limited resources. He emphasizes the importance of backward planning, using abstracts as planning tools, and creating a matrix to identify content gaps.