Read more about the article The Evolving CMO: Owning Strategy Beyond Demand

The Evolving CMO: Owning Strategy Beyond Demand

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Episode #274: Tami Cannizzaro, Chief Marketing Officer at Thryv, explores how the CMO role is expanding beyond demand generation into full growth strategy ownership. She explains how AI is transforming marketing teams, enabling personalization at scale and reshaping organizational structures. Cannizzaro highlights how CMOs must rethink staffing, workflows, and alignment. Her perspective shows how strategic category ownership now defines marketing leadership.

Continue ReadingThe Evolving CMO: Owning Strategy Beyond Demand
Read more about the article The Evolving CMO: Owning Strategy Beyond Demand

The Evolving CMO: Owning Strategy Beyond Demand

Episode #274: Tami Cannizzaro, Chief Marketing Officer at Thryv, explores how the CMO role is expanding beyond demand generation into full growth strategy ownership. She explains how AI is transforming marketing teams, enabling personalization at scale and reshaping organizational structures. Cannizzaro highlights how CMOs must rethink staffing, workflows, and alignment. Her perspective shows how strategic category ownership now defines marketing leadership.

Continue ReadingThe Evolving CMO: Owning Strategy Beyond Demand
Read more about the article It’s Unbelievable What Our ICP Shares with Us If We…

It’s Unbelievable What Our ICP Shares with Us If We…

Episode #199: Joris van der Waart, CMO at Lumosa, shares invaluable insights on building brand trust and the critical importance of deeply understanding the Ideal Customer Profile (ICP). He highlights the ongoing decline of trust within B2B relationships and emphasizes that marketers must rebuild it through authentic dialogue and genuine curiosity. Drawing from his experiences, Joris illustrates how direct, unfiltered engagement with customers and internal teams strengthens relationships and sharpens marketing strategies.

Continue ReadingIt’s Unbelievable What Our ICP Shares with Us If We…
Read more about the article It’s Unbelievable What Our ICP Shares with Us If We…

It’s Unbelievable What Our ICP Shares with Us If We…

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Episode #199: Joris van der Waart, CMO at Lumosa, shares invaluable insights on building brand trust and the critical importance of deeply understanding the Ideal Customer Profile (ICP). He highlights the ongoing decline of trust within B2B relationships and emphasizes that marketers must rebuild it through authentic dialogue and genuine curiosity. Drawing from his experiences, Joris illustrates how direct, unfiltered engagement with customers and internal teams strengthens relationships and sharpens marketing strategies.

Continue ReadingIt’s Unbelievable What Our ICP Shares with Us If We…
Read more about the article (6:28 Summary Video) “Bridging Sales-Marketing SQL Gaps for Accelerated Growth”

(6:28 Summary Video) “Bridging Sales-Marketing SQL Gaps for Accelerated Growth”

In this 6:28 video, Mark Walker explores the misalignment between sales and marketing over lead value. He discusses how MQLs often focus on behavioral metrics without ICP fit, while sales expect leads ready to buy. He underscores the tension this creates in lead-nurturing efforts. The conversation spotlights practical steps to unite both teams.

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Read more about the article Why B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?

Why B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?

Mark Walker, Co-founder and CEO at Revved Up, dives into the enduring challenges of B2B lead nurturing. He explores why many companies still rely on outdated tactics despite the availability of new tools and data. He shares insights on the power of brand-building, customer alignment, and elevating sales conversations. His perspective underscores the importance of bridging the gap between strategy and execution for sustainable growth.

Continue ReadingWhy B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?
Read more about the article Why B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?

Why B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?

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Mark Walker, Co-founder and CEO at Revved Up, dives into the enduring challenges of B2B lead nurturing. He explores why many companies still rely on outdated tactics despite the availability of new tools and data. He shares insights on the power of brand-building, customer alignment, and elevating sales conversations. His perspective underscores the importance of bridging the gap between strategy and execution for sustainable growth.

Continue ReadingWhy B2B Lead Nurturing Hasn’t Changed In The Last 10 Years?
Read more about the article Using Content to Do the Heavy Lifting for You

Using Content to Do the Heavy Lifting for You

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Karla Rivershaw, an award-winning global marketing leader, discusses the power of content marketing and its role in understanding and guiding the buyer's journey. Karla highlights content as a crucial data source, enabling marketers to understand their audience better and tailor their approach accordingly. The conversation also explores the value of intent data in identifying potential buyers and streamlining the sales cycle.

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