Read more about the article The Predictable Pipeline Playbook: Moving Beyond Funnel Thinking

The Predictable Pipeline Playbook: Moving Beyond Funnel Thinking

Episode #267: Maryna Stavnycha, Former Chief Marketing Officer at SupportYourApp, explains why a predictable pipeline comes from learning systems, not fragmented funnel activity. She shows how teams can replace guesswork with repeatable loops, sharper ICP decisions, and clearer downstream metrics. She also makes the case that marketing must own business impact, not just output. Her perspective reframes marketing as the function that aligns teams, captures customer reality, and earns trust.

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Read more about the article (3:18 Q&A Video) “Defining the Right ICP Before Scaling Pipeline Experiments”

(3:18 Q&A Video) “Defining the Right ICP Before Scaling Pipeline Experiments”

In this 3:18 video, Maryna Stavnycha explains why predictable pipeline starts with a well-defined ICP. She argues that teams waste time when testing and measurement sit atop weak customer definitions. Her view is that ideal customers are not just buyers but customers who quickly reach value, stay longer, and expand. She also stresses that ICP clarity must come from behavior, data, and testing.

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Read more about the article The Predictable Pipeline Playbook: Moving Beyond Funnel Thinking

The Predictable Pipeline Playbook: Moving Beyond Funnel Thinking

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Episode #267: Maryna Stavnycha, Former Chief Marketing Officer at SupportYourApp, explains why a predictable pipeline comes from learning systems, not fragmented funnel activity. She shows how teams can replace guesswork with repeatable loops, sharper ICP decisions, and clearer downstream metrics. She also makes the case that marketing must own business impact, not just output. Her perspective reframes marketing as the function that aligns teams, captures customer reality, and earns trust.

Continue ReadingThe Predictable Pipeline Playbook: Moving Beyond Funnel Thinking
Read more about the article The Case Against Playing It Safe in Revenue Leadership

The Case Against Playing It Safe in Revenue Leadership

Episode #466: Victor Padee, Chief Revenue Officer at Aevi, explains why revenue leaders must stay adaptive while keeping a clear long-term direction for their teams. He outlines how customer truth, ICP focus, and consistent experimentation help teams avoid distraction and improve outcomes over time. He also shares how demand creation, authentic thought leadership, and trust-building can shift deal momentum within enterprise buying groups and drive inbound interest from major brands.

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Read more about the article (2:52 Q&A Video) “Breaking What Works to Improve and Make Better Outcomes”

(2:52 Q&A Video) “Breaking What Works to Improve and Make Better Outcomes”

In this 2:52 video, Victor Padee shares how he reviews every go-to-market function, such as dashboard dials, and then decides which levers to adjust to improve performance. He explains why what works today may not work tomorrow, so leaders must test, refine, and validate strategies quarter after quarter. He also gives a practical example of tightening ICP, accepting fewer meetings, and generating more real opportunities by focusing on sharper pain and measurable outcomes.

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Read more about the article The Case Against Playing It Safe in Revenue Leadership

The Case Against Playing It Safe in Revenue Leadership

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Episode #466: Victor Padee, Chief Revenue Officer at Aevi, explains why revenue leaders must stay adaptive while keeping a clear long-term direction for their teams. He outlines how customer truth, ICP focus, and consistent experimentation help teams avoid distraction and improve outcomes over time. He also shares how demand creation, authentic thought leadership, and trust-building can shift deal momentum within enterprise buying groups and drive inbound interest from major brands.

Continue ReadingThe Case Against Playing It Safe in Revenue Leadership
Read more about the article (2:55 Q&A Video) “The Role of Marketing in Reengaging Stalled Deals”

(2:55 Q&A Video) “The Role of Marketing in Reengaging Stalled Deals”

In this 2:55 video, Asmita Singh explains why marketing should stay engaged through the full funnel. She describes marketing as the connective tissue across touchpoints before and after close. She highlights the role of validating data and case studies during sales conversations. She also shares how closed-lost surveys can revive prospects.

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Read more about the article Voice of Customer Drives the Only GTM that Lasts

Voice of Customer Drives the Only GTM that Lasts

Episode #250: Asmita Singh, Chief Marketing Officer at BARBRI Global, explains why the voice of the customer is the foundation of a durable go-to-market. She explains how trust is built on credible data, not cherry-picked claims. She shares how marketing can connect siloed insights across sales, product, and service. She also outlines how bottom-up models improve revenue predictability with finance alignment

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Read more about the article Voice of Customer Drives the Only GTM that Lasts

Voice of Customer Drives the Only GTM that Lasts

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Episode #250: Asmita Singh, Chief Marketing Officer at BARBRI Global, explains why the voice of the customer is the foundation of a durable go-to-market. She explains how trust is built on credible data, not cherry-picked claims. She shares how marketing can connect siloed insights across sales, product, and service. She also outlines how bottom-up models improve revenue predictability with finance alignment.

Continue ReadingVoice of Customer Drives the Only GTM that Lasts
Read more about the article What is the CMO’s Agenda for Setting Priorities?

What is the CMO’s Agenda for Setting Priorities?

Sheel Gupta, Fractional CMO/CGO and Co-Founder of 1to10, dives into the critical agenda for CMOs in their first 60 days, focusing on leveraging customer insights to drive comprehensive marketing strategies. Sheel shares her journey from a marketing operations specialist to a strategic leader managing sales, marketing, and customer success, offering listeners a wealth of knowledge on aligning marketing initiatives with corporate growth objectives.

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