Episode #231: Nicholas Ghitti, Chief Revenue Officer at Native Teams, explains why trust and alignment beat shiny tools. He breaks down living playbooks, voice of the customer, and shared KPIs. He shows how rituals and AI can coexist to drive execution. He closes with a call for leaders to stay close to the front lines.
In this 4:34 video, Emily Ferdinando defines ABM beyond targeted ads. She focuses resources on segments where value is most substantial. She explains how SDRs roll into marketing and work at a later stage of the sales cycle, focusing on intent. She highlights research-led outreach by the buying group, not high-volume dialing.
Episode #230: Emily Ferdinando, Chief Marketing Officer at Bugcrowd, explains why pipeline quality and progression outclass vanity metrics. She details how non-linear journeys demand broader influence tracking. She demonstrates that regional activities account for a quarter of closed opportunities and closes with ABM activation, shared KPIs, and content mapped to stages.
Episode #230: Emily Ferdinando, Chief Marketing Officer at Bugcrowd, explains why pipeline quality and progression outclass vanity metrics. She details how non-linear journeys demand broader influence tracking. She demonstrates that regional activities account for a quarter of closed opportunities and closes with ABM activation, shared KPIs, and content mapped to stages.
Episode #215: Cindy White, Chief Marketing Officer at Mitek Systems, traces a global path from B2C brand building to purpose-driven B2B leadership. She explains how advanced AI and biometrics at Mitek safeguard real people and real identities. Her focus is on stopping bots and fraudulent actors before they cause harm. Her personal passions and philanthropy underscore a career centered on using technology for good.
In this 4:27 video, Cindy White urges leaders to replace one-and-done surveys with continuous listening. She recommends NPS and CSAT programs that reach beyond the buying committee. She also suggests reducing customer tax by offering value like alpha and beta access. It’s all about starting every internal discussion by tying the voice of the customer to the purpose.
Episode #215: Cindy White, Chief Marketing Officer at Mitek Systems, traces a global path from B2C brand building to purpose-driven B2B leadership. She explains how advanced AI and biometrics at Mitek safeguard real people and real identities. Her focus is on stopping bots and fraudulent actors before they cause harm. Her personal passions and philanthropy underscore a career centered on using technology for good.
In this 6:57 video, Felix Bartels highlights why proactive one-on-one conversations are essential for sustainable growth. He explains how Serviceplan builds trusted communities where CMOs can share openly without sales pressure. Felix contrasts transactional conversations with peer-led dialogue. He shows how creating these environments uncovers authentic challenges and real solutions.
Episode #213: Felix Bartels, CMO at Serviceplan Group, discusses how businesses can navigate today’s complexity without losing human connection. He explains why customer trust is the foundation of sustainable growth. Felix emphasizes the crucial role of proactive listening and customer engagement in data-driven strategies. He also shares how building peer communities can create a long-term impact.
Episode #213: Felix Bartels, CMO at Serviceplan Group, discusses how businesses can navigate today’s complexity without losing human connection. He explains why customer trust is the foundation of sustainable growth. Felix emphasizes the crucial role of proactive listening and customer engagement in data-driven strategies. He also shares how building peer communities can create a long-term impact.