Anja Sadock, SVP of Marketing at TrusTrace, shares strategies for scaling a brand and thriving in competitive markets. She highlights the role of branding and thought leadership in building credibility and attracting leads. Anja also discusses how creating a "traceability playbook" boosted brand recognition and success.
Christina Kyriazi, Senior Vice President of Marketing at PhotoShelter, shares her journey from analytics to marketing leadership, emphasizing the importance of ROI in marketing initiatives. She provides insights into customer-focused strategies, understanding the Ideal Customer Profile (ICP), and the strategic approach needed to drive genuine pipeline growth and efficiency.
Anja Sadock, SVP of Marketing at TrusTrace, shares strategies for scaling a brand and thriving in competitive markets. She highlights the role of branding and thought leadership in building credibility and attracting leads. Anja also discusses how creating a "traceability playbook" boosted brand recognition and success.
Hunter Montgomery, a 2x CMO with 25+ years of experience, explores changing B2B demand gen and customer marketing roles. He stresses adapting to customer expectations, using data as a competitive edge, and promoting thought leadership and customer-centric strategies for perpetuating revenue growth and customer relationships.