The CRO’s Dilemma: Mastering Long-Term Vision While Hitting Short-Term Quotas

Episode #216: Tarmo Van Der Goot, Chief Revenue Officer at Frisbii, explains how to reconcile quarterly targets with durable growth. He frames Net Revenue Retention as the North Star that keeps short-term choices tethered to strategy. He details how a unified ICP, tight product partnership, and direct voice-of-customer contact prevent reactive churn. He closes with culture and focus as the foundation for cross-sell at scale.

Continue ReadingThe CRO’s Dilemma: Mastering Long-Term Vision While Hitting Short-Term Quotas

The CRO’s Dilemma: Mastering Long-Term Vision While Hitting Short-Term Quotas

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Episode #216: Tarmo Van Der Goot, Chief Revenue Officer at Frisbii, explains how to reconcile quarterly targets with durable growth. He frames Net Revenue Retention as the North Star that keeps short-term choices tethered to strategy. He details how a unified ICP, tight product partnership, and direct voice-of-customer contact prevent reactive churn. He closes with culture and focus as the foundation for cross-sell at scale.

Continue ReadingThe CRO’s Dilemma: Mastering Long-Term Vision While Hitting Short-Term Quotas