Meet Polo Aristoy, a seasoned CMO, former Nielsen analyst, and consultant. In this interview, he delves into the intricacies of B2B marketing, stressing the integration of B2C strategies, emphasizing brand significance, and the impact of emotion on the company’s storytelling and buyer perceptions.
Meet Maria Osipova, the CMO at Penny AI who has over 20 years of experience in marketing and a deep focus on revenue alignment. She is currently writing a course on AI and has extensive knowledge of the topic. In this interview, we talk about understanding, working with, and executing AI in your marketing efforts.
Meet Jill Tygh, a seasoned marketing professional with over 15 years of experience across all of marketing’s functional roles in B2B marketing. Beyond her impressive career journey, what truly sets Jill apart is her innovative approach to utilizing podcasts as a catalyst for revenue generation.
Jeff Perkins, a 3x CMO and CEO, has a wealth of experience driving hockey stick growth at startups. Jeff has successfully led multiple companies to rapid growth. Many companies wonder how others are able to experience exponential growth while they struggle to make incremental progress. Jeff sheds light on this topic.
Jill Ransome, a 2x B2B CMO, discusses alignment and strategic thinking when looking for a new CMO position. She talks about the high turnover rate of B2B CMOs and the need to interview companies as much as they interview you and ensure alignment with your beliefs on the true role of a CMO in adding value to the organization.
Introducing Steve Arentzoff, the SVP of Marketing for FlexPay with over 20+ years of experience, discusses the importance of reshaping the problem as a much larger opportunity with internal and external audiences. The goal is to create a sense of urgency and FOMO, positioning the company as the leader in solving a critical problem.
Matt Anthony, CMO of Query, a cybersecurity company, has extensive experience in startups, having worked with eight startups focused on high growth and advising five more. Having gained valuable knowledge on developing teams for high-growth companies, Matt shares insights on building high-performance startup teams.
Kevin Bobowski, a 3x CMO with 20+ years in B2B, has experienced how different business models factor into success. The private equity (PE) backed model brings a structured and rigorous approach to efficiency and growth. Kevin shares the PE model, its success playbook and standardization, and how marketers can leverage the advantages.
In today's competitive landscape, winning buyers' time is essential for success. Marketers need strategies to grab their attention, as buyers conduct 70% of their research before engaging with a company. Jessica Zall, CMO of Percent, draws on her 20+ years in B2B and B2C marketing to share invaluable insights on this topic.
Hear directly from the CEO of Maxio, Randy Wootton, a 3x CEO, former CRO, and Chief Strategy Officer, about the evolution of the role of the CMO, emphasizing that today, greater focus needs to be placed on revenue generation, customer marketing thought leadership, self-serve buying, and overall value creation for the company.