Introducing David Howard, VP of Marketing at Buzzboard. With a background in demand gen and big data, David prioritizes getting things done in marketing with limited resources. He emphasizes the importance of backward planning, using abstracts as planning tools, and creating a matrix to identify content gaps.
Meet Bruno Trimouille, Litera's CMO with a software development and sales background, as he discusses merging the acquisition of twelve different brands in under two years into one transformation journey. Learn how aligning people, streamlining marketing, and using analytics are keys to their transformation success.
Shawn Conahan and Tristan Barnum, the CRO and CMO of Wildfire, explore vital aspects of aligning marketing and sales in B2B. They stress trust, collaboration, and customer success while ensuring incentive plans emphasize long-term over short-term rewards. They underscore team building and fostering a positive company culture as vital for driving success.
Shawn Conahan and Tristan Barnum, the CRO and CMO of Wildfire, explore vital aspects of aligning marketing and sales in B2B. They stress trust, collaboration, and customer success while ensuring incentive plans emphasize long-term over short-term rewards. They underscore team building and fostering a positive company culture as vital for driving success.
Matt Klassen is a 2x CMO currently with Kobiton, an automated mobile testing platform. Matt's background covers a range from software development to enterprise sales. Matt applies a development-based agile development process to help align marketing with customers and internal departments for greater efficiencies and success.
Introducing Devin Davis, the VP of Marketing at Tetrate, who speaks about the impact of content on every aspect of marketing. With nearly 20 years of experience in the field and leading significant-sized marketing organizations, Devin shares his unique playbook for content creation and how it can revitalize your marketing strategy.
Anita Tulsiani is a 2x CMO with a background in high tech from AMD to CoreLogic, and now runs her own company providing strategic and tactical marketing for B2B companies. Anita advises CMOs to fall in love with the products they market and ensure they have a voice at the table in the C-suite.
James Furbush, VP of Marketing at a healthcare fintech company, brings a unique perspective, having started his career in journalism and worked as a managing editor before transitioning to marketing. He believes that content is critical for B2B marketers, and we should treat content as a product in and of itself.
CMO and serial startup marketer Phil Carpenter delves into category creation's importance in all B2B marketing. Phil explains the strategies and mindset needed to pioneer a new market and become a thought leader, relevant for any B2B marketer seeking to explore new territory and grow opportunities for their company.
Warren Zenna is the founder and CEO of the CRO Collective, a company that focuses on helping CEOs build CRO-ready organizations. Warren discusses how multiple C-suite executives informing revenues creates silos and hinders alignment, proposing a single C-suite role for streamlined revenue development across departments.