Warren Zenna, founder of The CRO Collective discusses why B2B Chief Revenue Officers (CROs) often face rapid turnover. He explores the structural flaws in B2B sales and marketing that lead to this issue and shares his experience, emphasizing the need for businesses to rethink their sales and marketing alignment approach.
Mike Slater, an experienced CRO and Executive Board Member, offers an in-depth analysis of buyer dysfunction and sales process management. He also provides a thorough examination of how sales professionals can effectively navigate the complexities of today’s buying environments, offering valuable insights and practical guidance.
Shaun Rowan-Popoff, SVP of Marketing at Green Dot Corporation , shares insights on bridging B2C lessons into the realm of B2B marketing to foster impactful growth partnerships. She delves into the significance of aligning with business partners’ goals, maintaining brand relevance, and elevating executives as thought leaders within their respective industries.
Warren Zenna, founder of The CRO Collective discusses why B2B Chief Revenue Officers (CROs) often face rapid turnover. He explores the structural flaws in B2B sales and marketing that lead to this issue and shares his experience, emphasizing the need for businesses to rethink their sales and marketing alignment approach.
Sharon Forder, CEO and Co-Founder of RevOps, delves into the crucial role of CMOs in co-owning revenue and driving growth within B2B organizations. She emphasizes the significance of aligning sales, marketing, and customer success teams around a common revenue goal and highlights the importance of understanding the customer journey from prospect to advocate.
Stefan Repin, VP of Marketing at Platforce, discusses the often overlooked concept of buyer enablement in the C-Suite. He sheds light on the challenges buyers face in purchasing decisions, the importance of empowering buyers to navigate complex decision-making processes, and strategies to simplify the buyer journey.
Bart Fanelli, Founder of Skillibrium, explores why B2B CROs often fail and highlights the key elements for long-term success. He stresses the importance of making tough decisions and aligning marketing, sales, and customer success. Bart's insights offer CROs a roadmap for sustainable growth through an integrated go-to-market strategy that drives business transformation and lasting success.
Sharon Forder, CEO and Co-Founder of RevOps, delves into the crucial role of CMOs in co-owning revenue and driving growth within B2B organizations. She emphasizes the significance of aligning sales, marketing, and customer success teams around a common revenue goal and highlights the importance of understanding the customer journey from prospect to advocate.
Stefan Repin, VP of Marketing at Platforce, discusses the often overlooked concept of buyer enablement in the C-Suite. He sheds light on the challenges buyers face in purchasing decisions, the importance of empowering buyers to navigate complex decision-making processes, and strategies to simplify the buyer journey.
Bart Fanelli, Founder of Skillibrium, explores why B2B CROs often fail and highlights the key elements for long-term success. He stresses the importance of making tough decisions and aligning marketing, sales, and customer success. Bart's insights offer CROs a roadmap for sustainable growth through an integrated go-to-market strategy that drives business transformation and lasting success.