In this 5:27 video, Anthony Blatner shares an example of niche targeting using LinkedIn skills and certifications. He explains how LinkedIn enables precise audience selection. This approach improves campaign relevance. Highly specific targeting strengthens ABM performance.
Episode #278: Anthony Blatner, Managing Director, Founder, and CMO at Speedwork, explains how LinkedIn can transform ABM programs into a measurable pipeline. He outlines the importance of defining target audiences, aligning teams, and building dynamic account lists. He also discusses intent signals, persona targeting, and thought leader ads. These strategies help organizations reach buying groups and improve the quality of qualified leads.
Episode #270: Kamron Kunce, Chief Marketing Officer at RJ Young, explains how marketing is evolving into a company-wide growth driver through customer experience, data, and sales alignment. He shares how integrating CX into marketing transforms strategy and creates scalable growth. He also outlines how aligning teams, leveraging data, and focusing on real customer insights improve both conversations and outcomes. His approach demonstrates how modern CMOs shift from support roles to strategic revenue leaders.
In this 2:37 video, Kamron Kunce explains how marketing is being redefined to include customer experience as a core function. He highlights how integrating CX into marketing changes priorities and strengthens growth strategies. He also shares why companies that fail to prioritize CX within marketing risk falling behind. His perspective shows how marketing is evolving into a broader, more impactful business driver.
Episode #270: Kamron Kunce, Chief Marketing Officer at RJ Young, explains how marketing is evolving into a company-wide growth driver through customer experience, data, and sales alignment. He shares how integrating CX into marketing transforms strategy and creates scalable growth. He also outlines how aligning teams, leveraging data, and focusing on real customer insights improve both conversations and outcomes. His approach demonstrates how modern CMOs shift from support roles to strategic revenue leaders.
Episode #267: Maryna Stavnycha, Former Chief Marketing Officer at SupportYourApp, explains why a predictable pipeline comes from learning systems, not fragmented funnel activity. She shows how teams can replace guesswork with repeatable loops, sharper ICP decisions, and clearer downstream metrics. She also makes the case that marketing must own business impact, not just output. Her perspective reframes marketing as the function that aligns teams, captures customer reality, and earns trust.
In this 3:18 video, Maryna Stavnycha explains why predictable pipeline starts with a well-defined ICP. She argues that teams waste time when testing and measurement sit atop weak customer definitions. Her view is that ideal customers are not just buyers but customers who quickly reach value, stay longer, and expand. She also stresses that ICP clarity must come from behavior, data, and testing.
Episode #267: Maryna Stavnycha, Former Chief Marketing Officer at SupportYourApp, explains why a predictable pipeline comes from learning systems, not fragmented funnel activity. She shows how teams can replace guesswork with repeatable loops, sharper ICP decisions, and clearer downstream metrics. She also makes the case that marketing must own business impact, not just output. Her perspective reframes marketing as the function that aligns teams, captures customer reality, and earns trust.
Episode #466: Victor Padee, Chief Revenue Officer at Aevi, explains why revenue leaders must stay adaptive while keeping a clear long-term direction for their teams. He outlines how customer truth, ICP focus, and consistent experimentation help teams avoid distraction and improve outcomes over time. He also shares how demand creation, authentic thought leadership, and trust-building can shift deal momentum within enterprise buying groups and drive inbound interest from major brands.
In this 2:52 video, Victor Padee shares how he reviews every go-to-market function, such as dashboard dials, and then decides which levers to adjust to improve performance. He explains why what works today may not work tomorrow, so leaders must test, refine, and validate strategies quarter after quarter. He also gives a practical example of tightening ICP, accepting fewer meetings, and generating more real opportunities by focusing on sharper pain and measurable outcomes.