Read more about the article The Dangerous Obsession with Lead Generation

The Dangerous Obsession with Lead Generation

Episode #302: Bill Taysom, Fractional Chief Marketing Officer at Savvy Strategic Partners, explains why many organizations become dangerously focused on generating more leads while overlooking the trust, credibility, and customer journey required to convert those opportunities into revenue. He shares how buyers make decisions long before entering a CRM, why the dark funnel shapes modern purchasing behavior, and how trust influences every stage of growth. Bill also outlines why companies that balance brand building with lead generation create stronger conversion rates and more sustainable revenue growth.

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Read more about the article The Dangerous Obsession with Lead Generation

The Dangerous Obsession with Lead Generation

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Episode #302: Bill Taysom, Fractional Chief Marketing Officer at Savvy Strategic Partners, explains why many organizations become dangerously focused on generating more leads while overlooking the trust, credibility, and customer journey required to convert those opportunities into revenue. He shares how buyers make decisions long before entering a CRM, why the dark funnel shapes modern purchasing behavior, and how trust influences every stage of growth. Bill also outlines why companies that balance brand building with lead generation create stronger conversion rates and more sustainable revenue growth.

Continue ReadingThe Dangerous Obsession with Lead Generation
Read more about the article B2B C-Suite Execs: How to Win the Day One Shortlist

B2B C-Suite Execs: How to Win the Day One Shortlist

Episode #300: Casey Carey, Chief Marketing Officer at TCP Software, discusses how buyer behavior, trust, customer understanding, and AI are reshaping modern B2B growth. He explains why earning a place on the buyer's shortlist before a purchase process begins has become critical. Casey also shares practical strategies for creating preference, improving alignment, and increasing win rates.

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Read more about the article (2:02 Q&A Video) “Buyer Preference Shapes Most B2B Purchasing Decisions”

(2:02 Q&A Video) “Buyer Preference Shapes Most B2B Purchasing Decisions”

In this 2:02 video, Casey Carey explains how AI has accelerated the empowered-buyer trend and changed the way purchasing decisions are made. Buyers often enter the market with a shortlist already established and a preferred vendor in mind. Casey shares why earning a place on that initial list has become one of the most important growth priorities in B2B.

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Read more about the article B2B C-Suite Execs: How to Win the Day One Shortlist

B2B C-Suite Execs: How to Win the Day One Shortlist

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Episode #300: Casey Carey, Chief Marketing Officer at TCP Software, discusses how buyer behavior, trust, customer understanding, and AI are reshaping modern B2B growth. He explains why earning a place on the buyer's shortlist before a purchase process begins has become critical. Casey also shares practical strategies for creating preference, improving alignment, and increasing win rates.

Continue ReadingB2B C-Suite Execs: How to Win the Day One Shortlist
Read more about the article The New Board Agenda to Achieve Growth

The New Board Agenda to Achieve Growth

Episode #298: Richard O'Connor, Chief Executive Officer at B2B Marketing, shares why traditional growth structures are breaking down across modern B2B organizations. He explains why CEOs and boards must rethink how sales, marketing, brand, and customer understanding work together to drive sustainable growth. He also explains why disruptive thinking is necessary to reinvent the way organizations approach growth.

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Read more about the article The New Board Agenda to Achieve Growth

The New Board Agenda to Achieve Growth

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Episode #298: Richard O'Connor, Chief Executive Officer at B2B Marketing, shares why traditional growth structures are breaking down across modern B2B organizations. He explains why CEOs and boards must rethink how sales, marketing, brand, and customer understanding work together to drive sustainable growth. He also explains why disruptive thinking is necessary to reinvent the way organizations approach growth.

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Read more about the article AI Pressure on Today’s C-Suite

AI Pressure on Today’s C-Suite

Episode #297: Valeria Balaro, Chief Marketing Officer at Star, explains how AI is forcing companies to rethink growth, talent development, marketing influence, and customer engagement. She discusses why human judgment, differentiated thinking, and cross-functional collaboration are becoming more valuable in the AI era. She also shares why modern CMOs must evolve beyond lead generation into true revenue leadership.

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Read more about the article (3:36 Q&A Video) “AI Content Differentiation Needs an Authentic Human Perspective”

(3:36 Q&A Video) “AI Content Differentiation Needs an Authentic Human Perspective”

In this 3:36 video, Valeria Balaro explains why AI-generated content is creating a growing sea of sameness across B2B marketing. She discusses why authentic thought leadership still depends on human expertise and differentiated thinking. She also shares why original perspective is becoming more valuable as AI content creation expands.

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Read more about the article AI Pressure on Today’s C-Suite

AI Pressure on Today’s C-Suite

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Episode #297: Valeria Balaro, Chief Marketing Officer at Star, explains how AI is forcing companies to rethink growth, talent development, marketing influence, and customer engagement. She discusses why human judgment, differentiated thinking, and cross-functional collaboration are becoming more valuable in the AI era. She also shares why modern CMOs must evolve beyond lead generation into true revenue leadership.

Continue ReadingAI Pressure on Today’s C-Suite