Read more about the article  How to Address the Number One Hidden Challenge for B2B Sellers

 How to Address the Number One Hidden Challenge for B2B Sellers

Episode #206: Julian Kulkarni, Former SVP and CMO at Reapit, CEO at Tangible Consulting, and Senior Adviser at Accel-KKR, explores the hidden challenge of trust in B2B sales. He explains why companies must first establish internal alignment and credibility. Julian shares data showing 61% of global buyers worry that leaders mislead them. He then outlines how internal trust fuels long‑term customer relationships and sustainable growth.

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Read more about the article (1:50 Summary Video) “Defining the Disruption Economy and Its Impact on Success”

(1:50 Summary Video) “Defining the Disruption Economy and Its Impact on Success”

Episode #205: In this 1:50 video, Lina Lugova invokes Taleb’s Antifragile to describe today’s economy as constant unpredictable change driven by geopolitical shifts, continuous tech innovation like the AI revolution, and evolving customer behavior. She explains why everything learned at university is now obsolete and urges leaders to adopt a “goldfish mindset,” letting go of past success or failure to see emerging trends early. Lina emphasizes that old playbooks simply don’t work and continuous adaptation is the new baseline for success.

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Read more about the article How to Define Success in the New Disruption Economy

How to Define Success in the New Disruption Economy

Episode #205: Lina Lugova, CMO at EPOM, shares her definition of the disruption economy, drawing on Taleb’s concept of antifragility: constant, unpredictable change fueled by geopolitical shifts, AI revolutions, and evolving customer needs. Lina argues that university‑taught playbooks are obsolete and modern leaders need a “goldfish mindset,” letting go of past successes or failures to connect emerging dots early. She also outlines how success now means building resilient, decentralized teams with fast and transparent cross-team communication.

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Read more about the article How to Define Success in the New Disruption Economy

How to Define Success in the New Disruption Economy

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Episode #205:  Lina Lugova, CMO at EPOM, shares her definition of the disruption economy, drawing on Taleb’s concept of antifragility: constant, unpredictable change fueled by geopolitical shifts, AI revolutions, and evolving customer needs. Lina argues that university‑taught playbooks are obsolete and modern leaders need a “goldfish mindset,” letting go of past successes or failures to connect emerging dots early. She also outlines how success now means building resilient, decentralized teams with fast and transparent cross-team communication.

Continue ReadingHow to Define Success in the New Disruption Economy
Read more about the article (2:51 Summary Video) “True Nature of Human-in-the-Loop Strategy on Today’s Market”

(2:51 Summary Video) “True Nature of Human-in-the-Loop Strategy on Today’s Market”

Episode #204: In this 2:51 video, Jody Guetter discusses the tension between abundant data and human creativity in the marketing field. She cautions that efficiency gains must not squeeze out empathy or imagination. She also shares why slowing down strategically restores room for innovative thinking and argues that nurturing the creative process ultimately accelerates results.

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Read more about the article The Immersive Human‑in‑the‑Loop Strategy

The Immersive Human‑in‑the‑Loop Strategy

Episode #204: Jody Guetter, CEO at finmarkIQ, explains why AI‑era marketing must include real people at every stage. She argues that the human-in-the-loop extends beyond data validation to market testing, focus groups, and brand activation. Jody also shows how CMOs must be technologists without forgetting who they serve and outlines how human touch differentiates B2B strategies in an age of automation.

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Read more about the article The Immersive Human‑in‑the‑Loop Strategy

The Immersive Human‑in‑the‑Loop Strategy

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Episode #204: Jody Guetter, CEO at finmarkIQ, explains why AI‑era marketing must include real people at every stage. She argues that the human-in-the-loop extends beyond data validation to market testing, focus groups, and brand activation. Jody also shows how CMOs must be technologists without forgetting who they serve and outlines how human touch differentiates B2B strategies in an age of automation.

Continue ReadingThe Immersive Human‑in‑the‑Loop Strategy
Read more about the article It’s Unbelievable What Our ICP Shares with Us If We…

It’s Unbelievable What Our ICP Shares with Us If We…

Episode #199: Joris van der Waart, CMO at Lumosa, shares invaluable insights on building brand trust and the critical importance of deeply understanding the Ideal Customer Profile (ICP). He highlights the ongoing decline of trust within B2B relationships and emphasizes that marketers must rebuild it through authentic dialogue and genuine curiosity. Drawing from his experiences, Joris illustrates how direct, unfiltered engagement with customers and internal teams strengthens relationships and sharpens marketing strategies.

Continue ReadingIt’s Unbelievable What Our ICP Shares with Us If We…
Read more about the article It’s Unbelievable What Our ICP Shares with Us If We…

It’s Unbelievable What Our ICP Shares with Us If We…

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Episode #199: Joris van der Waart, CMO at Lumosa, shares invaluable insights on building brand trust and the critical importance of deeply understanding the Ideal Customer Profile (ICP). He highlights the ongoing decline of trust within B2B relationships and emphasizes that marketers must rebuild it through authentic dialogue and genuine curiosity. Drawing from his experiences, Joris illustrates how direct, unfiltered engagement with customers and internal teams strengthens relationships and sharpens marketing strategies.

Continue ReadingIt’s Unbelievable What Our ICP Shares with Us If We…
Read more about the article (3:07 Summary Video) “Redefining Customer Insight From Familiarity to Understanding”

(3:07 Summary Video) “Redefining Customer Insight From Familiarity to Understanding”

Episode #198: In this 3:07 video, Barbara Toens explores the gap between superficial data and deep customer understanding. She argues that knowing demographics isn’t enough and marketers must uncover underlying motivations. Barbara highlights the role of perception and the importance of probing beneath surface-level metrics. This depth enables accurate customer-centric solutions and strategic differentiation.

Continue Reading(3:07 Summary Video) “Redefining Customer Insight From Familiarity to Understanding”