Episode #213: Felix Bartels, CMO at Serviceplan Group, discusses how businesses can navigate today’s complexity without losing human connection. He explains why customer trust is the foundation of sustainable growth. Felix emphasizes the crucial role of proactive listening and customer engagement in data-driven strategies. He also shares how building peer communities can create a long-term impact.
Episode #213: Felix Bartels, CMO at Serviceplan Group, discusses how businesses can navigate today’s complexity without losing human connection. He explains why customer trust is the foundation of sustainable growth. Felix emphasizes the crucial role of proactive listening and customer engagement in data-driven strategies. He also shares how building peer communities can create a long-term impact.
In this 5:41 video, Dawn Werry and Jamie Gier tackle the hidden challenge of balancing short-term demands with long-term brand and trust. They cite Forrester data showing that boardrooms rarely discuss brand, despite trust being their top strategy. They outline metrics, churn, retention, and lifetime value to quantify brand ROI. Their guidance helps leaders make trust tangible and actionable.
Episode #211: Dawn Werry, Chief Marketing and Revenue Officer & Partner at Chief Outsiders, and Jamie Gier, Chief Marketing Officer at DexCare, dissect the top challenges B2B C-suite leaders face. They reveal why internal alignment, customer understanding, and balancing short- and long-term goals matter most. They share hard-won insights on building plans to restore trust in selling. Their practical advice equips executives to drive sustainable growth.
Episode #211: Dawn Werry, Chief Marketing and Revenue Officer & Partner at Chief Outsiders, and Jamie Gier, Chief Marketing Officer at DexCare, dissect the top challenges B2B C-suite leaders face. They reveal why internal alignment, customer understanding, and balancing short- and long-term goals matter most. They share hard-won insights on building plans to restore trust in selling. Their practical advice equips executives to drive sustainable growth.
Episode #206: Julian Kulkarni, Former SVP and CMO at Reapit, CEO at Tangible Consulting, and Senior Adviser at Accel-KKR, explores the hidden challenge of trust in B2B sales. He explains why companies must first establish internal alignment and credibility. Julian shares data showing 61% of global buyers worry that leaders mislead them. He then outlines how internal trust fuels long‑term customer relationships and sustainable growth.
Episode #206: In this video, Julian Kulkarni discusses the dual role of AI in marketing and trust-building. He praises AI’s ability to automate tasks and generate insights at scale. Julian warns that AI must free up time for genuine human interaction.
Episode #206: Julian Kulkarni, Former SVP and CMO at Reapit, CEO at Tangible Consulting, and Senior Adviser at Accel-KKR, explores the hidden challenge of trust in B2B sales. He explains why companies must first establish internal alignment and credibility. Julian shares data showing 61% of global buyers worry that leaders mislead them. He then outlines how internal trust fuels long‑term customer relationships and sustainable growth.
Episode #205: In this 1:50 video, Lina Lugova invokes Taleb’s Antifragile to describe today’s economy as constant unpredictable change driven by geopolitical shifts, continuous tech innovation like the AI revolution, and evolving customer behavior. She explains why everything learned at university is now obsolete and urges leaders to adopt a “goldfish mindset,” letting go of past success or failure to see emerging trends early. Lina emphasizes that old playbooks simply don’t work and continuous adaptation is the new baseline for success.
Episode #205: Lina Lugova, CMO at EPOM, shares her definition of the disruption economy, drawing on Taleb’s concept of antifragility: constant, unpredictable change fueled by geopolitical shifts, AI revolutions, and evolving customer needs. Lina argues that university‑taught playbooks are obsolete and modern leaders need a “goldfish mindset,” letting go of past successes or failures to connect emerging dots early. She also outlines how success now means building resilient, decentralized teams with fast and transparent cross-team communication.