Mike Vannoy, CMO at Asure Software, talks about the contentious topic of B2B cold calling, weaving through concepts of customer experience, content strategy, and the integration of marketing efforts with sales to foster long-term business growth. Mike also sets the stage for an in-depth exploration of how traditional and modern sales tactics coexist and complement each other.
Christina Kyriazi, Senior Vice President of Marketing at PhotoShelter, shares her journey from analytics to marketing leadership, emphasizing the importance of ROI in marketing initiatives. She provides insights into customer-focused strategies, understanding the Ideal Customer Profile (ICP), and the strategic approach needed to drive genuine pipeline growth and efficiency.
Christina Kyriazi, Senior Vice President of Marketing at PhotoShelter, shares her journey from analytics to marketing leadership, emphasizing the importance of ROI in marketing initiatives. She provides insights into customer-focused strategies, understanding the Ideal Customer Profile (ICP), and the strategic approach needed to drive genuine pipeline growth and efficiency.
David Karel, CMO at Crunchtime, discusses the decline of traditional B2B marketing strategies. He emphasizes the evolution of storytelling, the importance of resonating content, and the transformative role of AI in creating engaging, meaningful audience interactions.
David Karel, CMO at Crunchtime, discusses the decline of traditional B2B marketing strategies. He emphasizes the evolution of storytelling, the importance of resonating content, and the transformative role of AI in creating engaging, meaningful audience interactions.
B2B marketing specialist Amanda Rabideau highlights FOMO's influence on revenue marketing. She advocates targeting specific audiences, enhancing customer understanding, efficient resource allocation, and faster growth. Emphasizing the importance of aligning sales and marketing goals, she notes that misaligned incentives can impede company performance.
Anita Tulsiani is a 2x CMO with a background in high tech from AMD to CoreLogic, and now runs her own company providing strategic and tactical marketing for B2B companies. Anita advises CMOs to fall in love with the products they market and ensure they have a voice at the table in the C-suite.