Meet Charlie Riley, a VP of Marketing with 20+ years of experience, recognized as a top 50 marketing influencer. He emphasizes that internal marketing is vital, fostering collaboration and cohesion by cultivating a communicative culture within organizations – the glue for departmental unity and success.
Staci Firios is a 3x B2B CMO with over 25 years of experience in marketing and communications. She has worked with large, well-funded organizations and smaller, more agile B2B tech companies. Click through to learn her insights on creating the perfect buyer's journey without forcing them into a predefined funnel.
Tanya Stricker is the VP of Marketing for an enterprise B2B software company, CloudGen. With her extensive experience leading marketing teams in numerous SaaS companies, Tanya has become an expert in fixing broken marketing departments and building high-performance marketing teams.
Introducing David Howard, VP of Marketing at Buzzboard. With a background in demand gen and big data, David prioritizes getting things done in marketing with limited resources. He emphasizes the importance of backward planning, using abstracts as planning tools, and creating a matrix to identify content gaps.
Meet Bruno Trimouille, Litera's CMO with a software development and sales background, as he discusses merging the acquisition of twelve different brands in under two years into one transformation journey. Learn how aligning people, streamlining marketing, and using analytics are keys to their transformation success.
Shawn Conahan and Tristan Barnum, the CRO and CMO of Wildfire, explore vital aspects of aligning marketing and sales in B2B. They stress trust, collaboration, and customer success while ensuring incentive plans emphasize long-term over short-term rewards. They underscore team building and fostering a positive company culture as vital for driving success.
Shawn Conahan and Tristan Barnum, the CRO and CMO of Wildfire, explore vital aspects of aligning marketing and sales in B2B. They stress trust, collaboration, and customer success while ensuring incentive plans emphasize long-term over short-term rewards. They underscore team building and fostering a positive company culture as vital for driving success.
Matt Klassen is a 2x CMO currently with Kobiton, an automated mobile testing platform. Matt's background covers a range from software development to enterprise sales. Matt applies a development-based agile development process to help align marketing with customers and internal departments for greater efficiencies and success.
Introducing Devin Davis, the VP of Marketing at Tetrate, who speaks about the impact of content on every aspect of marketing. With nearly 20 years of experience in the field and leading significant-sized marketing organizations, Devin shares his unique playbook for content creation and how it can revitalize your marketing strategy.
Anita Tulsiani is a 2x CMO with a background in high tech from AMD to CoreLogic, and now runs her own company providing strategic and tactical marketing for B2B companies. Anita advises CMOs to fall in love with the products they market and ensure they have a voice at the table in the C-suite.