Podcast Archives - Page 13 of 15

CMOs: Embracing B2C Strategies for More B2B Success

Post author:steve
Post published:September 9, 2023
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Brandon Rhoten, the current CMO of GroundTruth, leverages his rich B2C experience acquired during his time at Wendy's and as the CMO at Papa John's and Potbelly Sandwiches. In this exclusive interview, discover his unique method of merging B2C and B2B marketing that includes but goes much deeper than grabbing more attention and connecting with the emotional needs of B2B buyers. Explore Brandon's unique fusion of B2C and B2B tactics to fuel innovation at GroundTruth.

CMOs: Embracing B2C Strategies for More B2B Success

Post author:steve
Post published:September 8, 2023
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Brandon Rhoten, the current CMO of GroundTruth, leverages his rich B2C experience acquired during his time at Wendy's and as the CMO at Papa John's and Potbelly Sandwiches. In this exclusive interview, discover his unique method of merging B2C and B2B marketing that includes but goes much deeper than grabbing more attention and connecting with the emotional needs of B2B buyers. Explore Brandon's unique fusion of B2C and B2B tactics to fuel innovation at GroundTruth.

CMOs, Stop Relying on Marketing Attribution

Post author:steve
Post published:September 5, 2023
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Jon Ewing, a 3x B2B CMO, brings software, MarTech, and finance expertise. He underscores the complexity of B2B marketing attribution, advising against over-reliance on it. Ewing stresses the need to look beyond measurable metrics, advocating for experimentation and proxy measures to gauge intangible marketing success.

5 B2B Go-To-Market Best Practices

Post author:steve
Post published:September 5, 2023
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Fran Wilson, a seasoned B2B CMO and tech marketer of 23+ years, played a pivotal role at Red Hat, starting with 72 employees and leaving after its $4B+ acquisition by IBM. She shares key insights on go-to-market strategies and the top best practices for B2B CMOs, stressing the need to align around three to five growth priorities.

Nurturing Ongoing Thought Leadership: Fueling Content Innovation

Post author:steve
Post published:September 5, 2023
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Vincent Guérin, a B2B marketing veteran with over 20 years of experience, emphasizes the significance of content in B2B marketing. He advises crafting valuable content for diverse audiences, emphasizing thought leadership to establish trust, with an 85% focus on audience-centric content and 15% on product-related content.

CMO Secrets for Content Strategy & Creation

Post author:steve
Post published:September 5, 2023
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Elizabeth Irvine is the VP of Marketing and Customer Success at MarketMuse. Having worked at Gartner and led BDR teams, Elizabeth has a deep understanding of content strategy coming from experiences leading many internal B2B teams, emerging with diverse secrets to empower your content planning and success.

CMO Insights from the Founder of a Revenue Attribution Platform

Post author:steve
Post published:September 5, 2023
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Steffen Hedebrandt, co-founder and CMO of Dream Data, a revenue attribution company, with 15+ years of B2B experience, is dedicated to data-driven marketing. He shares insights and recommendations from working with 400+ clients to connect marketing actions across the buyer's journey with revenue outcomes. His insights are both fascinating and telling to all B2B marketers.

The Importance of Hyper-Personalization in B2B Marketing

Post author:steve
Post published:September 2, 2023
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Anil Rege, CMO of Plastic Financial Rewards, highlights hyper-personalization's significance in B2B marketing. Drawing from CPG experience, he suggests adopting B2C tactics to engage B2B customers better. Viewing B2B prospects as consumers, he stresses using data and crafting tailored content that addresses their needs.

CMOs: Abandon What You Once Held Dear

Post author:steve
Post published:September 2, 2023
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In this interview, Aaron Ballew, CMO of Split, introduces the concept of forced learning and how it impacts marketing experimentation. He traces his journey from engineering to marketing and highlights the challenges high-growth tech firms face today. He stresses shifting to cost-efficient practices, urging marketing strategy reevaluation. Aaron cites cases of using forced learning to trim marketing costs and unlock novel insights. Through audience-oriented rethinking, he achieved a 40% marketing efficiency surge.

CMOs, Are You Using Discriminative or Generative AI?

Post author:steve
Post published:September 1, 2023
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Neil Morrison is the Global Head of Measurement at Signal AI, who works with four of the world’s top ten consulting firms. Neil has witnessed the evolution of AI and its impact on businesses. He helps clients track their brand reputation and thought leadership content to make data-driven decisions that significantly impact the bottom line.

CMOs, Stop Relying on Marketing Attribution

5 B2B Go-To-Market Best Practices

Nurturing Ongoing Thought Leadership: Fueling Content Innovation

CMO Secrets for Content Strategy & Creation

CMO Insights from the Founder of a Revenue Attribution Platform

The Importance of Hyper-Personalization in B2B Marketing

CMOs: Abandon What You Once Held Dear

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