Read more about the article What to Learn from a Goldman Sachs Advisor and Three-Time CMO

What to Learn from a Goldman Sachs Advisor and Three-Time CMO

Efrat Ravid, Chief Marketing Officer at Quantum Metric, talks about her inspiring journey from software engineering to becoming a marketing leader. She highlights the critical importance of aligning executive teams to drive strategic growth. Efrat shares practical strategies for CMOs to leverage customer insights, reduce churn, and build lasting success.

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Read more about the article “Why CMOs Need To Be Great Forecasters”

“Why CMOs Need To Be Great Forecasters”

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Gayle Nixon, a multiple-time B2B CMO with 20+ years of experience, shares her insights on why CMOs need to be great forecasters and how she has flipped the traditional marketing attribution model. Instead of looking at marketing results after the fact, she focuses on predicting marketing spend and ROI before implementing any tactics.

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