Discover how Morgan Digiorgio harnessed the opportunities between marketing and sales to achieve growth, boasting a remarkable 152% expansion over a span of three years. During this insightful discussion, don’t miss the opportunity to glean insights from her triumphs and strategies.
Introducing Morgan DiGiorgio, the SVP of Sales and Marketing at DirectMail 2.0. Morgan is directly responsible for capitalizing on the responsibility of aligning the sales and marketing teams. Her results? An impressive 152% growth over three years. Learn from her unique approaches and successes during this in-depth interview.
Introducing Morgan DiGiorgio, the Senior Vice President of Sales and Marketing at DirectMail 2.0. Morgan is directly responsible for capitalizing on the potential of aligning the sales & marketing functions. Her results? An impressive 152% growth over three years. Despite a challenging market environment for her Ideal Customer Profiles (ICPs), her strategies have helped lead the company to secure a spot on the Inc. 5000 list for the past three consecutive years. Learn from her successes during this in-depth interview.
Introducing Anne Gherini, the CMO at Sierra Ventures, an early-stage venture capital firm focused on the future of enterprise technologies. With a background in marketing and experience in both B2C and B2B marketing, Anne has a unique perspective on building marketing foundations for startups and helping them scale.
Bill Glenn is a seasoned marketing veteran and CMO at Blueboard. With an extensive background spanning over 25 years in B2B marketing, Bill has held key CMO positions at Series B and Series C companies. His marketing approach emphasizes delivering value through the company’s reputation and offerings, as well as aiding salespeople in establishing expertise and trust. Bill's innovative ideas for enhancing salespeople's industry knowledge go beyond convention and aim to foster a relationship of reciprocity between marketing and sales.
Ryan George, DocuPace Technologies' CMO, brings over 20 years of marketing communication experience. He excels in crafting a comprehensive, unified strategy by integrating insights and support from all company departments. Ryan emphasizes aligning external and internal goals, fostering interdepartmental connections, and acting as a cohesive force. He backs his ideas with concrete examples of successful implementation.
A joint research study between Forrester and Impact.com, with companies with mature partnership programs witnessing an average of 28% of their total company revenue.In this 4:43 podcast episode video clip…
Introducing Cristy Garcia, the CMO of impact.com and a Chief and Forbes Communication Council member. With almost 20 years of experience in B2B tech marketing, she leads a team of…
Steve MacDonald interviews Cristy Garcia, CMO of Impact.com and Forbes Communication Council member, on influencer and partner marketing's growing significance. They explore mature partnership programs contributing to up to 28% (average 23%) of revenue, per Impact.com and Forrester's study. This trend is crucial for B2B marketers, with payment tied to revenue realization. Cristy cites B2B successes like HubSpot and Zenefits, highlighting content's role in educating buyers and impacting decision-making across all stages of the buyer’s journey.
Ken Lempit from the Austin Lawrence group, a demand generation agency having served over 100 B2B SaaS clients, joins Steve MacDonald on the B2B Marketing Perspectives podcast to discuss the challenges and strategies for marketing departments of one. Ken emphasizes the importance of setting expectations, negotiating resources with the CEO, and benchmarking budget allocations. He also highlights the value of thought leadership and credible content in reaching the 97% of potential customers who are not actively searching for a solution.