Read more about the article Part Two: The Revenue Logic of Customer Obsession

Part Two: The Revenue Logic of Customer Obsession

Episode #313: Bettina Isabelle Berntsen, Chief Marketing Officer at SuperOffice, explains how customer obsession becomes a measurable growth strategy when it drives every business decision. She shares how combining customer insight, market research, and internal alignment strengthened positioning, increased pipeline, and improved deal quality. The result is a practical framework that connects customer trust directly to sustainable revenue growth. It demonstrates why customer obsession must become an operating model rather than a marketing initiative.

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Read more about the article (4:05 Q&A Video) “Customer Evidence Creates Smarter Go-to-Market Decisions”

(4:05 Q&A Video) “Customer Evidence Creates Smarter Go-to-Market Decisions”

In this 4:05 video, Bettina Isabelle Berntsen explains why customer obsession begins by challenging assumptions with evidence. She shares how combining everyday customer conversations with broader market research helps organizations understand future needs instead of only current requests. That approach creates stronger go-to-market strategies built around real customer priorities rather than internal opinions.

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Read more about the article Part Two: The Revenue Logic of Customer Obsession

Part Two: The Revenue Logic of Customer Obsession

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Episode #313: Bettina Isabelle Berntsen, Chief Marketing Officer at SuperOffice, explains how customer obsession becomes a measurable growth strategy when it drives every business decision. She shares how combining customer insight, market research, and internal alignment strengthened positioning, increased pipeline, and improved deal quality. The result is a practical framework that connects customer trust directly to sustainable revenue growth. It demonstrates why customer obsession must become an operating model rather than a marketing initiative.

Continue ReadingPart Two: The Revenue Logic of Customer Obsession
Read more about the article Why Partnerships Must Be the Third Leg of Your GTM Stool

Why Partnerships Must Be the Third Leg of Your GTM Stool

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Episode #255: Vaughn Mordecai, Chief Revenue Officer at Mindmatrix, explains why partnerships must become a core go-to-market motion. He outlines how partner ecosystems unlock revenue that direct sales alone cannot. Vaughn shares why deal sizes grow, close faster, and win rates improve when trust and alignment exist. He also breaks down what leaders must commit to for partnerships to succeed long-term.

Continue ReadingWhy Partnerships Must Be the Third Leg of Your GTM Stool
Read more about the article Why Partnerships Must Be the Third Leg of Your GTM Stool

Why Partnerships Must Be the Third Leg of Your GTM Stool

Episode #255: Vaughn Mordecai, Chief Revenue Officer at Mindmatrix, explains why partnerships must become a core go-to-market motion. He outlines how partner ecosystems unlock revenue that direct sales alone cannot. Vaughn shares why deal sizes grow, close faster, and win rates improve when trust and alignment exist. He also breaks down what leaders must commit to for partnerships to succeed long-term.

Continue ReadingWhy Partnerships Must Be the Third Leg of Your GTM Stool
Read more about the article (2:55 Q&A Video) “The Role of Marketing in Reengaging Stalled Deals”

(2:55 Q&A Video) “The Role of Marketing in Reengaging Stalled Deals”

In this 2:55 video, Asmita Singh explains why marketing should stay engaged through the full funnel. She describes marketing as the connective tissue across touchpoints before and after close. She highlights the role of validating data and case studies during sales conversations. She also shares how closed-lost surveys can revive prospects.

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Read more about the article Voice of Customer Drives the Only GTM that Lasts

Voice of Customer Drives the Only GTM that Lasts

Episode #250: Asmita Singh, Chief Marketing Officer at BARBRI Global, explains why the voice of the customer is the foundation of a durable go-to-market. She explains how trust is built on credible data, not cherry-picked claims. She shares how marketing can connect siloed insights across sales, product, and service. She also outlines how bottom-up models improve revenue predictability with finance alignment

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Read more about the article Voice of Customer Drives the Only GTM that Lasts

Voice of Customer Drives the Only GTM that Lasts

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Episode #250: Asmita Singh, Chief Marketing Officer at BARBRI Global, explains why the voice of the customer is the foundation of a durable go-to-market. She explains how trust is built on credible data, not cherry-picked claims. She shares how marketing can connect siloed insights across sales, product, and service. She also outlines how bottom-up models improve revenue predictability with finance alignment.

Continue ReadingVoice of Customer Drives the Only GTM that Lasts
Read more about the article (3:50 Q&A Video) “Transforming Customer Insights Into Strategy And Meaningful Execution”

(3:50 Q&A Video) “Transforming Customer Insights Into Strategy And Meaningful Execution”

In this 3:50 video, Stephanie Pilon explains how marketing operationalizes the voice of the customer. She shares how insights translate into messaging, enablement, and programs. He also emphasizes continuous refinement rather than a static strategy, which becomes the growth engine.

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Read more about the article B2B CMOs: How to Smash Targets without Paid Media

B2B CMOs: How to Smash Targets without Paid Media

Episode #249: Stephanie Pilon, Chief Marketing Officer at Singular, shares how her team exceeded revenue targets without relying on paid media. She explains why long sales cycles and niche ICPs reduce the effectiveness of paid channels in B2B. Stephanie also walks through data-backed decisions that drove a strategic shift away from ads. Her approach shows how focus, alignment, and execution outperform spend.

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