Read more about the article CMOs: Elevating the Customer Role to a Seat at the Table

CMOs: Elevating the Customer Role to a Seat at the Table

Peter Lloyd, a globally experienced CMO and marketing expert, explores the critical role of customer-centric strategies in global marketing and sales. He shares his vast experience from his tenure at Digicel, highlighting the importance of elevating the customer’s role to the highest authority in any business decision process. He also discusses building a customer-obsessed culture within organizations and how this approach influences success both in the B2C and B2B sectors.

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Read more about the article CMOs: Elevating the Customer Role to a Seat at the Table

CMOs: Elevating the Customer Role to a Seat at the Table

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Peter Lloyd, a globally experienced CMO and marketing expert, explores the critical role of customer-centric strategies in global marketing and sales. He shares his vast experience from his tenure at Digicel, highlighting the importance of elevating the customer’s role to the highest authority in any business decision process. He also discusses building a customer-obsessed culture within organizations and how this approach influences success both in the B2C and B2B sectors.

Continue ReadingCMOs: Elevating the Customer Role to a Seat at the Table
Read more about the article CMOs: Becoming the Leading Customer Authority in Your Business

CMOs: Becoming the Leading Customer Authority in Your Business

Claire Hartley, CMO and Company Director at Goodfellow, delves into the significance of becoming the leading customer authority in your business. She highlights why understanding customer needs and experiences is essential for developing effective go-to-market strategies and creating lasting competitive advantages. She also discussed the need for a holistic and deep understanding of customers, moving beyond transactional data to uncover customer motives, intentions, and feelings.

Continue ReadingCMOs: Becoming the Leading Customer Authority in Your Business
Read more about the article CMOs: Becoming the Leading Customer Authority in Your Business

CMOs: Becoming the Leading Customer Authority in Your Business

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Claire Hartley, CMO and Company Director at Goodfellow, delves into the significance of becoming the leading customer authority in your business. She highlights why understanding customer needs and experiences is essential for developing effective go-to-market strategies and creating lasting competitive advantages. She also discussed the need for a holistic and deep understanding of customers, moving beyond transactional data to uncover customer motives, intentions, and feelings.

Continue ReadingCMOs: Becoming the Leading Customer Authority in Your Business
Read more about the article CMOs: Lesson Learned From a B2B Turnaround

CMOs: Lesson Learned From a B2B Turnaround

Lori Stout, CMO of Bigleaf Networks, discusses the intricacies of a B2B company turnaround. Drawing from her extensive background in customer experience and marketing, Lori provides insights into the role of marketing in a corporate transformation, with a keen focus on “customer obsession.” As a distinguished leader navigating through significant change, she delves into how businesses can authentically engage both their internal teams and external partners to foster growth.

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Read more about the article CMOs: Lesson Learned From a B2B Turnaround

CMOs: Lesson Learned From a B2B Turnaround

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Lori Stout, CMO of Bigleaf Networks, discusses the intricacies of a B2B company turnaround. Drawing from her extensive background in customer experience and marketing, Lori provides insights into the role of marketing in a corporate transformation, with a keen focus on “customer obsession.” As a distinguished leader navigating through significant change, she delves into how businesses can authentically engage both their internal teams and external partners to foster growth.

Continue ReadingCMOs: Lesson Learned From a B2B Turnaround
Read more about the article CROs: Today’s Go-To-Market Flywheel and How to Get It Started

CROs: Today’s Go-To-Market Flywheel and How to Get It Started

Fabian Wilckens, CRO of Mindfuel, discusses creating a go-to-market flywheel for B2B. He explores the impact of digital channels and AI on sales, emphasizing the need to reintegrate the human element. Fabian also highlights the importance of transforming siloed operations into a cohesive model that drives continuous growth through customer engagement.

Continue ReadingCROs: Today’s Go-To-Market Flywheel and How to Get It Started