Read more about the article How to Keep the Trust Crisis From Killing Your Pipeline

How to Keep the Trust Crisis From Killing Your Pipeline

Episode #211: Dawn Werry, Chief Marketing and Revenue Officer & Partner at Chief Outsiders, and Jamie Gier, Chief Marketing Officer at DexCare, dissect the top challenges B2B C-suite leaders face. They reveal why internal alignment, customer understanding, and balancing short- and long-term goals matter most. They share hard-won insights on building plans to restore trust in selling. Their practical advice equips executives to drive sustainable growth.

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Read more about the article How to Keep the Trust Crisis From Killing Your Pipeline

How to Keep the Trust Crisis From Killing Your Pipeline

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Episode #211: Dawn Werry, Chief Marketing and Revenue Officer & Partner at Chief Outsiders, and Jamie Gier, Chief Marketing Officer at DexCare, dissect the top challenges B2B C-suite leaders face. They reveal why internal alignment, customer understanding, and balancing short- and long-term goals matter most. They share hard-won insights on building plans to restore trust in selling. Their practical advice equips executives to drive sustainable growth.

Continue ReadingHow to Keep the Trust Crisis From Killing Your Pipeline
Read more about the article CMOs: Stop Undervaluing Net Revenue Retention

CMOs: Stop Undervaluing Net Revenue Retention

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Dave Rigotti, Co-Founder and Head of Marketing at Inflection.io, underscores the critical significance of net revenue retention (NRR) and advocates for marketers to shift their focus toward this metric. He states that tapping into revenue streams from existing customers is more straightforward and cost-efficient.

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Read more about the article CMOs, What Makes Your Message 22x More Memorable?

CMOs, What Makes Your Message 22x More Memorable?

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Experienced CMO Karyn Scott is a marketing professional with over 30 years of experience in the tech industry. She has worked with companies like Cisco, Salesforce, and various startups. With a background in journalism, Karyn understands the power of storytelling and its importance in marketing—making your message 22x more memorable.

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