Ryan George, DocuPace Technologies' CMO, brings over 20 years of marketing communication experience. He excels in crafting a comprehensive, unified strategy by integrating insights and support from all company departments. Ryan emphasizes aligning external and internal goals, fostering interdepartmental connections, and acting as a cohesive force. He backs his ideas with concrete examples of successful implementation.
A joint research study between Forrester and Impact.com, with companies with mature partnership programs witnessing an average of 28% of their total company revenue.In this 4:43 podcast episode video clip…
Introducing Cristy Garcia, the CMO of impact.com and a Chief and Forbes Communication Council member. With almost 20 years of experience in B2B tech marketing, she leads a team of…
Steve MacDonald interviews Cristy Garcia, CMO of Impact.com and Forbes Communication Council member, on influencer and partner marketing's growing significance. They explore mature partnership programs contributing to up to 28% (average 23%) of revenue, per Impact.com and Forrester's study. This trend is crucial for B2B marketers, with payment tied to revenue realization. Cristy cites B2B successes like HubSpot and Zenefits, highlighting content's role in educating buyers and impacting decision-making across all stages of the buyer’s journey.
Ken Lempit from the Austin Lawrence group, a demand generation agency having served over 100 B2B SaaS clients, joins Steve MacDonald on the B2B Marketing Perspectives podcast to discuss the challenges and strategies for marketing departments of one. Ken emphasizes the importance of setting expectations, negotiating resources with the CEO, and benchmarking budget allocations. He also highlights the value of thought leadership and credible content in reaching the 97% of potential customers who are not actively searching for a solution.
Tim Hines is the CMO of AmTrav and a global keynote speaker. He is also the author of the book "The Marketing Starter." Tim is passionate about applying an entrepreneurial…
Meet Tim Hines, AmTrav's CMO, a marketing pro, renowned speaker, and author of "The Marketing Starter." Dive into the power of thought leadership for CMOs as Tim emphasizes radical honesty to build authority and authenticity in your brand's strategy. Tune in for actionable insights and why you should stop trying and simply start executing a thought leadership strategy today!
Heidi Lanford is a Chief Data Officer with extensive experience in leveraging data and analytics to solve complex business problems. In this interview, she discusses the importance of data in the growth and success of B2B companies. She emphasizes that data is everywhere and that leveraging it effectively is crucial for making informed decisions, building new products, and engaging with customers. Lanford highlights the role of data in digital transformation and explains how it is the driving force behind business processes and decision-making. She also explores the benefits of data internally, with partners, and in marketing and sales.
"It's been critical for our business to have our reach go beyond just using our own voice but bringing in perspectives from others as well." - Lisa Hayashi, CMO of…
Meet Daniel Christian, Senior VP of Marketing at Tradesmen International, renowned for his adeptness in bridging marketing strategy and profitability.