Read more about the article The Path to Growing from Zero to $20 Million and Beyond

The Path to Growing from Zero to $20 Million and Beyond

  • Post author:
  • Post category:
  • Post comments:0 Comments

Mareo McCracken, CRO at Movemedical, shares insights on scaling businesses through genuine customer care and building trust. He emphasizes focusing on customer needs, not just closing deals, to drive growth. Mareo also highlights the role of branding in shortening the sales cycle by fostering trust.

Continue ReadingThe Path to Growing from Zero to $20 Million and Beyond
Read more about the article CMOs, Stop Relying on Marketing Attribution

CMOs, Stop Relying on Marketing Attribution

  • Post author:
  • Post category:
  • Post comments:0 Comments

Jon Ewing, a 3x B2B CMO, brings software, MarTech, and finance expertise. He underscores the complexity of B2B marketing attribution, advising against over-reliance on it. Ewing stresses the need to look beyond measurable metrics, advocating for experimentation and proxy measures to gauge intangible marketing success.

Continue ReadingCMOs, Stop Relying on Marketing Attribution