Introducing 3x B2B CMO Jamie Gier as she delves into the why and how of reversing the rapid turnover trend for B2B CMOs. We cover topics such as “Stopping the friction, getting early wins, today's brand is tomorrow's demand, why your customer’s voice should be out ahead of yours, and how to create your highest performing campaigns.”
Introducing 3x B2B CMO Jamie Gier as she delves into the why and how of reversing the rapid turnover trend for B2B CMOs. We cover topics such as “Stopping the friction, getting early wins, today's brand is tomorrow's demand, why your customer’s voice should be out ahead of yours, and how to create your highest performing campaigns.”
Brandon Rhoten, the current CMO of GroundTruth, leverages his rich B2C experience acquired during his time at Wendy's and as the CMO at Papa John's and Potbelly Sandwiches. In this exclusive interview, discover his unique method of merging B2C and B2B marketing that includes but goes much deeper than grabbing more attention and connecting with the emotional needs of B2B buyers. Explore Brandon's unique fusion of B2C and B2B tactics to fuel innovation at GroundTruth.
Brandon Rhoten, the current CMO of GroundTruth, leverages his rich B2C experience acquired during his time at Wendy's and as the CMO at Papa John's and Potbelly Sandwiches. In this exclusive interview, discover his unique method of merging B2C and B2B marketing that includes but goes much deeper than grabbing more attention and connecting with the emotional needs of B2B buyers. Explore Brandon's unique fusion of B2C and B2B tactics to fuel innovation at GroundTruth.
Jon Ewing, a 3x B2B CMO, brings software, MarTech, and finance expertise. He underscores the complexity of B2B marketing attribution, advising against over-reliance on it. Ewing stresses the need to look beyond measurable metrics, advocating for experimentation and proxy measures to gauge intangible marketing success.
Fran Wilson, a seasoned B2B CMO and tech marketer of 23+ years, played a pivotal role at Red Hat, starting with 72 employees and leaving after its $4B+ acquisition by IBM. She shares key insights on go-to-market strategies and the top best practices for B2B CMOs, stressing the need to align around three to five growth priorities.
Vincent Guérin, a B2B marketing veteran with over 20 years of experience, emphasizes the significance of content in B2B marketing. He advises crafting valuable content for diverse audiences, emphasizing thought leadership to establish trust, with an 85% focus on audience-centric content and 15% on product-related content.
Elizabeth Irvine is the VP of Marketing and Customer Success at MarketMuse. Having worked at Gartner and led BDR teams, Elizabeth has a deep understanding of content strategy coming from experiences leading many internal B2B teams, emerging with diverse secrets to empower your content planning and success.
Steffen Hedebrandt, co-founder and CMO of Dream Data, a revenue attribution company, with 15+ years of B2B experience, is dedicated to data-driven marketing. He shares insights and recommendations from working with 400+ clients to connect marketing actions across the buyer's journey with revenue outcomes. His insights are both fascinating and telling to all B2B marketers.
Anil Rege, CMO of Plastic Financial Rewards, highlights hyper-personalization's significance in B2B marketing. Drawing from CPG experience, he suggests adopting B2C tactics to engage B2B customers better. Viewing B2B prospects as consumers, he stresses using data and crafting tailored content that addresses their needs.