Read more about the article The Ultimate Trust Builder: Why The Story Is Not About You

The Ultimate Trust Builder: Why The Story Is Not About You

Episode #208: Efrat Ravid, Chief Marketing Officer at Quantum Metric, and Lina Tonk, Chief Marketing Officer at Recurly, unpack the top three B2B growth challenges from the marketer’s face in today’s market. They reveal why internal alignment, customer voice programs, and balancing short-term versus long-term priorities fall short without trust programs. Their insights guide executives to prioritize honest conversations over generic campaigns.

Continue ReadingThe Ultimate Trust Builder: Why The Story Is Not About You
Read more about the article The Ultimate Trust Builder: Why The Story Is Not About You

The Ultimate Trust Builder: Why The Story Is Not About You

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Episode #208: Efrat Ravid, Chief Marketing Officer at Quantum Metric, and Lina Tonk, Chief Marketing Officer at Recurly, unpack the top three B2B growth challenges from the marketer’s face in today’s market. They reveal why internal alignment, customer voice programs, and balancing short-term versus long-term priorities fall short without trust programs. Their insights guide executives to prioritize honest conversations over generic campaigns.

Continue ReadingThe Ultimate Trust Builder: Why The Story Is Not About You
Read more about the article  How to Address the Number One Hidden Challenge for B2B Sellers

 How to Address the Number One Hidden Challenge for B2B Sellers

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Episode #206: Julian Kulkarni, Former SVP and CMO at Reapit, CEO at Tangible Consulting, and Senior Adviser at Accel-KKR, explores the hidden challenge of trust in B2B sales. He explains why companies must first establish internal alignment and credibility. Julian shares data showing 61% of global buyers worry that leaders mislead them. He then outlines how internal trust fuels long‑term customer relationships and sustainable growth.

Continue Reading How to Address the Number One Hidden Challenge for B2B Sellers
Read more about the article (5:47 Summary Video) “Leveraging AI Without Losing Human Connection and Interaction”

(5:47 Summary Video) “Leveraging AI Without Losing Human Connection and Interaction”

Episode #206: In this video, Julian Kulkarni discusses the dual role of AI in marketing and trust-building. He praises AI’s ability to automate tasks and generate insights at scale. Julian warns that AI must free up time for genuine human interaction.

Continue Reading(5:47 Summary Video) “Leveraging AI Without Losing Human Connection and Interaction”
Read more about the article  How to Address the Number One Hidden Challenge for B2B Sellers

 How to Address the Number One Hidden Challenge for B2B Sellers

Episode #206: Julian Kulkarni, Former SVP and CMO at Reapit, CEO at Tangible Consulting, and Senior Adviser at Accel-KKR, explores the hidden challenge of trust in B2B sales. He explains why companies must first establish internal alignment and credibility. Julian shares data showing 61% of global buyers worry that leaders mislead them. He then outlines how internal trust fuels long‑term customer relationships and sustainable growth.

Continue Reading How to Address the Number One Hidden Challenge for B2B Sellers