Traditional B2B sales and customer success interactions focus on immediate needs, neglecting deeper, long-term challenges. This prevents a holistic understanding of the customer. Companies typically rely on reactive problem-solving rather than proactively seeking broader customer insights. The lack of sustained, in-depth conversations worsens this communication gap and opportunity for success.
Laura Proctor, Chief Marketing Officer at Summize, talks about the evolving role of CMOs and why they need to become more akin to Chief Competitive Officers. She also delves into how marketing departments can drive long-term sustainable growth by focusing on customer experience rather than just product differentiation, especially in an era where rapid technological advancement has changed the competitive landscape.
Laura Proctor, Chief Marketing Officer at Summize, talks about the evolving role of CMOs and why they need to become more akin to Chief Competitive Officers. She also delves into how marketing departments can drive long-term sustainable growth by focusing on customer experience rather than just product differentiation, especially in an era where rapid technological advancement has changed the competitive landscape.
Pete Garza, Head of Product Marketing at DealSignal, discusses his journey to becoming a sought-after CMO, known for transforming companies through innovative strategies and data-driven marketing approaches. He unfolds the engineering-based scientific method applied to marketing, focusing on data-driven decision-making, creating emotional market connections, and fostering hyper-revenue growth.
Jeremiah Glodoveza, SVP and Global Head of Marketing and Communication at NIUM, discusses how B2B marketing can learn from the entertainment industry’s storytelling techniques. He highlights the importance of emotional engagement, experiential content, and character development in captivating audiences. He also explores AI’s role in personalizing content and balancing emotional and rational marketing.
Pete Garza, Head of Product Marketing at DealSignal, discusses his journey to becoming a sought-after CMO, known for transforming companies through innovative strategies and data-driven marketing approaches. He unfolds the engineering-based scientific method applied to marketing, focusing on data-driven decision-making, creating emotional market connections, and fostering hyper-revenue growth.
Jeremiah Glodoveza, SVP and Global Head of Marketing and Communication at NIUM, discusses how B2B marketing can learn from the entertainment industry’s storytelling techniques. He highlights the importance of emotional engagement, experiential content, and character development in captivating audiences. He also explores AI’s role in personalizing content and balancing emotional and rational marketing.
Tom Venable, Chief Commercial Officer at Aprios Customer MFG, delves into how businesses need to realign their go-to-market strategies to fit the digital age. He shares his extensive knowledge of how the buying journey has shifted over the years and why understanding this change is crucial for B2B companies aiming to remain competitive.
Peter Lloyd, a globally experienced CMO and marketing expert, explores the critical role of customer-centric strategies in global marketing and sales. He shares his vast experience from his tenure at Digicel, highlighting the importance of elevating the customer’s role to the highest authority in any business decision process. He also discusses building a customer-obsessed culture within organizations and how this approach influences success both in the B2C and B2B sectors.
Andy Weiss, Chief Marketing Officer at Ceipal, explores how adaptive frameworks can effectively guide companies through periods of rapid change. He shares his unique career journey and discusses the significance of understanding the fundamentals of business to sustain success in ever-evolving markets.