Modern Buyer Shift: Why AI Is Rewriting Trust and Decisions

Episode #293: Madison Conway, Chief Marketing Officer at The DCC Group, shares how AI is changing trust, buyer expectations, and decision-making. She explains why companies must move beyond urgency and define success before adopting AI. Shel also outlines how leaders can build confidence by aligning technology decisions with real business value.

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Modern Buyer Shift: Why AI Is Rewriting Trust and Decisions

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Episode #293: Madison Conway, Chief Marketing Officer at The DCC Group, shares how AI is changing trust, buyer expectations, and decision-making. She explains why companies must move beyond urgency and define success before adopting AI. Shel also outlines how leaders can build confidence by aligning technology decisions with real business value.

Continue ReadingModern Buyer Shift: Why AI Is Rewriting Trust and Decisions

The Evolution and Future of Competitive AI Strategy in Modern Business

Episode #292: Jamie Thorpe, Chief Experience Officer & UK Service Line Leader for CX at Ipsos in the UK, shares how AI is reshaping customer experience, business growth, and competitive differentiation in modern organizations. He explains why companies must balance automation, personalization, and efficiency with authentic human connection and trust. He also outlines how organizations can align culture, leadership, and customer understanding to build stronger relationships in an increasingly AI-driven world.

Continue ReadingThe Evolution and Future of Competitive AI Strategy in Modern Business

The Evolution and Future of Competitive AI Strategy in Modern Business

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Episode #292: Jamie Thorpe, Chief Experience Officer & UK Service Line Leader for CX at Ipsos in the UK, shares how AI is reshaping customer experience, business growth, and competitive differentiation in modern organizations. He explains why companies must balance automation, personalization, and efficiency with authentic human connection and trust. He also outlines how organizations can align culture, leadership, and customer understanding to build stronger relationships in an increasingly AI-driven world.

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Customer Value Consulting: Turning Insight Into Sustainable Growth

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Episode #289: Ian Plummer, Chief Customer Officer at Autotrader, shares how customer value consulting helps businesses turn insight into sustainable growth. He explains why long-term growth depends on continuously helping customers make smarter decisions through actionable data, industry expertise, and consultative partnership. He also highlights how businesses can strengthen trust, improve customer ROI, and create a lasting competitive advantage by never stopping the pursuit of customer value.

Continue ReadingCustomer Value Consulting: Turning Insight Into Sustainable Growth

Customer Value Consulting: Turning Insight Into Sustainable Growth

Episode #289: Ian Plummer, Chief Customer Officer at Autotrader, shares how customer value consulting helps businesses turn insight into sustainable growth. He explains why long-term growth depends on continuously helping customers make smarter decisions through actionable data, industry expertise, and consultative partnership. He also highlights how businesses can strengthen trust, improve customer ROI, and create a lasting competitive advantage by never stopping the pursuit of customer value.

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AI Strategy Shift: Moving Beyond Workflow Automation

Episode #285: Jerome Stewart, Chief Marketing Officer at Conviva, explains why AI must move beyond workflow automation into real business impact. He shares how marketers can use iteration, systems, and sharper messaging to accelerate growth. Stewart also emphasizes that trust and relationships still matter most. His perspective shows how leaders can blend AI speed with smarter outcomes.

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AI Strategy Shift: Moving Beyond Workflow Automation

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Episode #285: Jerome Stewart, Chief Marketing Officer at Conviva, explains why AI must move beyond workflow automation into real business impact. He shares how marketers can use iteration, systems, and sharper messaging to accelerate growth. Stewart also emphasizes that trust and relationships still matter most. His perspective shows how leaders can blend AI speed with smarter outcomes.

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(3:33 Summary Video) “Treating Customer Experience as Your Top Growth Strategy”

Episode #197: In this 3:33 video, Luna Shirley explores customer experience (CX) as a core growth lever. She highlights ROI Hunter’s investment in robust customer success teams that act as trusted partners. Luna shows how sharing best practices builds client confidence and drives referrals.

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