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Read more about the article How to Create Year-Over-Year Growth in a Vastly More Competitive ABM Market

How to Create Year-Over-Year Growth in a Vastly More Competitive ABM Market

  • Post author:Dan
  • Post published:February 25, 2025
  • Post category:Uncategorized

Sunita Kishnani, Chief Marketing Officer at Softude, discuss innovative strategies in account-based marketing (ABM) and go-to-market approaches for B2B companies. Sunita dives into the transformation and elevation of marketing roles within businesses and the critical shift towards chief growth officers. In an industry characterized by extreme competition, understanding the new landscape of ABM and being a strategic advisor to clients are pivotal.

Continue ReadingHow to Create Year-Over-Year Growth in a Vastly More Competitive ABM Market
Read more about the article How to Create Year-Over-Year Growth in a Vastly More Competitive ABM Market

How to Create Year-Over-Year Growth in a Vastly More Competitive ABM Market

  • Post author:Dan
  • Post published:February 25, 2025
  • Post category:
  • Post comments:0 Comments

Sunita Kishnani, Chief Marketing Officer at Softude, discuss innovative strategies in account-based marketing (ABM) and go-to-market approaches for B2B companies. Sunita dives into the transformation and elevation of marketing roles within businesses and the critical shift towards chief growth officers. In an industry characterized by extreme competition, understanding the new landscape of ABM and being a strategic advisor to clients are pivotal.

Continue ReadingHow to Create Year-Over-Year Growth in a Vastly More Competitive ABM Market
Read more about the article CMOs: What Is the Importance of Your ZMOT?

CMOs: What Is the Importance of Your ZMOT?

  • Post author:Ella
  • Post published:November 4, 2024
  • Post category:Uncategorized

Vikram Bhaskaran, VP of Growth Marketing at ThoughtSpot, delves into the concept of the Zero Moment of Truth (ZMOT) and its crucial role in contemporary marketing strategies. He also explores how understanding and leveraging ZMOT can help marketers better align their efforts with customer needs, leading to more effective engagement and conversion tactics. Vikram shares his journey from software engineering to marketing and emphasizes the importance of being customer-obsessed to truly address market needs.

Continue ReadingCMOs: What Is the Importance of Your ZMOT?
Read more about the article CMOs: Marketing & Selling New Categories and Brands

CMOs: Marketing & Selling New Categories and Brands

  • Post author:Ella
  • Post published:October 8, 2024
  • Post category:
  • Post comments:0 Comments

Denis Scott, CMO at CharterUP, shares invaluable insights on the intricacies of marketing and selling in new categories. With extensive experience across various industries, Denis has honed his expertise in crafting marketing strategies that reshape customer perceptions and redefine industry challenges. His deep knowledge in building categories from the ground up helps businesses navigate uncharted markets effectively.

Continue ReadingCMOs: Marketing & Selling New Categories and Brands
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