CMOs, You’re Missing 56% of the MQL Opportunity
The missing opportunity lies in creating conversation-ready SQLsThis article outlines why less than 1% of MQLs close. We identify the downsides of today’s current MQL definition, the true gap between…
Solving the Lead Gen Crisis for B2B CMOs
Something needs to change if 99% of B2B leads never convertIn the world of B2B, the success metrics that truly count are ARR and MRR, which are driven by converting…
Why Websites Don’t Give B2B Buyers What They Need
CHECKLIST: How to Give B2B Buyers the Information They Need to Buy From You Why are most B2B websites not set up well for buyers? Most B2B companies put considerable…
Why B2B Content Gets a C+ Grade
5 A+ CMO Strategies for Elevating Content Marketing Quality Why are most B2B companies producing C+ content? Let’s start by saying that a C+ grade for content across the industry…
B2B CMOs First 90-Day Priorities
Representing the voice of the highest authority The #1 Role of a B2B CMO The highest authority voice in any company does not reside in a board room, the C-suite,…
Caution: ChatGPT Hallucinates
Why ChatGPT can damage your company’s reputation The Promise of ChatGPT for Marketers The promise of using machine learning and artificial intelligence in marketing has gotten a lot of attention…
Why B2B CMOs Fail So Quickly
Nine Modern CMO Strategies that Reverse the Trend The Challenges and Solutions The average CMOs will be in their job for only 40 months, half as long as the average…
Guide: Creating The Most Requested Content From Sellers
The most requested content is also the most important tool for sales enablement.What sellers want is content that makes selling their SaaS solution easier. While this makes the most intuitive…
The Truth About Sales Reps & Content Marketing
Stop wasting 65% of all content marketing efforts.The truth lies somewhere within both the facts about the importance of content marketing for B2B sales and the pre-existing perceptions among sales…
Report: 7-Steps To High-Converting B2B Content
The highest converting content is always accepted by and used as sales enablement tools by sellers.According to McKinsey, in B2B sales, content outweighs both sales presentation and timeliness as customer-buying…