Read more about the article AI Is Going to Change Our B2B World, But How?

AI Is Going to Change Our B2B World, But How?

Episode #202: Rusty Jensen, Chief Revenue Officer at ConnexAI, draws on two decades in contact-center and customer-experience leadership to explain how executives can move beyond AI buzzwords to strategic, high-impact deployment. He clarifies where artificial intelligence delivers immediate gains by automating routine interactions and enhancing the customer experience. He emphasized how disciplined, use-case-driven adoption unlocks trapped capital while positioning teams to innovate faster and serve clients better.

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Read more about the article Chief Sales Officers: How to Get Customers to Come to You

Chief Sales Officers: How to Get Customers to Come to You

Episode #201: Ainar Nurk, Chief Sales Officer at Nexi Group, argues that in today’s distrustful climate trust is the decisive currency of B2B growth, demanding company-wide transparency, realistic promises, and long-term value over quick wins. He explains how Nexi’s culture, being rooted in responsible commitments and continuous feedback, converts credibility into lasting customer loyalty, while his own blend of lifelong learning and outside interests models the personal discipline that reinforces professional excellence.

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Read more about the article CMOs: The Deal Breaker for Creating Long-Term Sustainable Growth

CMOs: The Deal Breaker for Creating Long-Term Sustainable Growth

Episode #200: Vladimir Sitnikov, Chief Marketing Officer at Constructor Tech, explains why trust has become the decisive currency in B2B growth. Drawing on his engineering background, he shows how data fluency and AI-driven insights let marketers move from broad claims to verifiable value, turning cautious buyers into committed partners. Vladimir argues that open product trials, transparent pricing, and well-curated analytics shrink the gap between interest and action, especially in competitive markets where prospects delay outreach.

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Read more about the article It’s Unbelievable What Our ICP Shares with Us If We…

It’s Unbelievable What Our ICP Shares with Us If We…

Episode #199: Joris van der Waart, CMO at Lumosa, shares invaluable insights on building brand trust and the critical importance of deeply understanding the Ideal Customer Profile (ICP). He highlights the ongoing decline of trust within B2B relationships and emphasizes that marketers must rebuild it through authentic dialogue and genuine curiosity. Drawing from his experiences, Joris illustrates how direct, unfiltered engagement with customers and internal teams strengthens relationships and sharpens marketing strategies.

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Read more about the article (3:07 Summary Video) “Redefining Customer Insight From Familiarity to Understanding”

(3:07 Summary Video) “Redefining Customer Insight From Familiarity to Understanding”

Episode #198: In this 3:07 video, Barbara Toens explores the gap between superficial data and deep customer understanding. She argues that knowing demographics isn’t enough and marketers must uncover underlying motivations. Barbara highlights the role of perception and the importance of probing beneath surface-level metrics. This depth enables accurate customer-centric solutions and strategic differentiation.

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Read more about the article How Marketing Truly Drives Profitable Growth

How Marketing Truly Drives Profitable Growth

Episode #198: Barbara Toens, Global CMO at Gantrex, brings her pricing PhD and global B2B experience to this in-depth discussion. She explains how marketing earns its C-Suite seat by ensuring every decision starts with deep customer understanding. Barbara shares best practices for VOC calls, cross-functional alignment, and transforming marketing from a cost center to a growth engine.

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Read more about the article (3:33 Summary Video) “Treating Customer Experience as Your Top Growth Strategy”

(3:33 Summary Video) “Treating Customer Experience as Your Top Growth Strategy”

Episode #197: In this 3:33 video, Luna Shirley explores customer experience (CX) as a core growth lever. She highlights ROI Hunter’s investment in robust customer success teams that act as trusted partners. Luna shows how sharing best practices builds client confidence and drives referrals.

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Read more about the article Why Hypergrowth Shouldn’t Be Our Primary Goal

Why Hypergrowth Shouldn’t Be Our Primary Goal

Episode #197: Luna Shirley, CRO at ROI Hunter, challenges the obsession with hypergrowth and its hidden costs. She shares industry data showing 73% of revenue stems from existing clients and explains why Net Revenue Retention (NRR) is critical. She also discusses how focusing on customer success and team wellbeing leads to sustainable profitability.

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