VoCaas eBook
In a business environment where buyers are increasingly skeptical of traditional marketing and sales tactics, VoCaaS/ABM Podcasting represents more than just a new approach; it’s a fundamental re-evaluation of how to build trust, uncover hidden growth opportunities, and ultimately, win.
ELEVATING CONTENT MARKETING STANDARDS RAISES A CRUCIAL QUESTION:
Why shouldn’t the very act of creating thought leadership content also spark new conversations with in-pipeline deals, top prospects, and high-priority customers for revenue expansion? Or serve as the cornerstone for learning and applying voice-of-customer strategies? That’s the power of ABM Podcasting—engaging B2B buyers and customers in meaningful conversations that uncover essential go-to-market insights, support long sales cycles, reinforce your market perspective, build peer-level trust, and dismantle objections that kill deals.
Steven MacDonald
Steven MacDonald is the founder of Content Strategies, CEO of a MarTech SaaS Company, fractional CMO consulting with leading B2B companies and former Director of Strategy and Client Service at top ten digital marketing agencies.
Steven MacDonald
Steven MacDonald is the founder of Content Strategies, CEO of a MarTech SaaS Company, fractional CMO consulting with leading B2B companies and former Director of Strategy and Client Service at top ten digital marketing agencies.
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Part Seventeen: The Revenue Logic of Customer Obsession
Episode #347: Melanie Zmetek Naconecy de Souza, Chief Marketing Officer at AERTEC, explains why customer obsession begins with clarity. She shares how purpose, shared customer ...
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(1:54 Q&A Video) “Customer Understanding Is a Core Business Discipline”
In this 1:54 video, Melanie Zmetek Naconecy de Souza explains why B2B customer understanding must begin with people. She shares how buyers bring priorities, challenges, ...
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The Growth Asset Most Companies Barely Use
Episode #346: Ashley Deibert, a three-time Chief Marketing Officer, explains why customers are one of the most valuable growth assets B2B companies often underuse. She ...
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The Growth Pivot: Stop Building for Yesterday’s Customer
Episode #345: Charlie Harris, Chief Marketing Officer at Connective3, explains why past success cannot define a company’s next growth strategy. She shares how direct conversations ...
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(5:37 Q&A Video) “Valuable Peer Conversations Create Trust Before the Pitch”
In this 5:37 video, Charlie Harris explains why executives shouldn't measure conversations only by immediate sales results. Open discussions give leaders a rare view of ...
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Part Sixteen: The Revenue Logic of Customer Obsession
Episode #344: Vincent Placer, Chief Executive Officer at Teletech, explains why customer conversations should be treated as a source of business value, not simply a ...
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