Ask Engine Optimization Is a Mirror Into the Health of Your Go-to-Market
If your company lacks buyer-grounded proof, AI search is not the real problem; it is just exposing one.
How to be a CMO in a Rapidly Growing Startup
Melissa Moody, CEO at Matcha with 14 years of experience at Google, shares insights on the evolving role of the CMO. She emphasizes the importance of having a seat at the table and being involved in strategic decision-making. Melissa also highlights the need for marketers to listen to their customers and encourages CMOs to focus on both running the business and changing the business.
How to be a CMO in a Rapidly Growing Startup
Melissa Moody, CEO at Matcha with 14 years of experience at Google, shares insights on the evolving role of the CMO. She emphasizes the importance of having a seat at the table and being involved in strategic decision-making. Melissa also highlights the need for marketers to listen to their customers and encourages CMOs to focus on both running the business and changing the business.