Anita Tulsiani is a 2x CMO with a background in high tech from AMD to CoreLogic, and now runs her own company providing strategic and tactical marketing for B2B companies. Anita advises CMOs to fall in love with the products they market and ensure they have a voice at the table in the C-suite.
James Furbush, VP of Marketing at a healthcare fintech company, brings a unique perspective, having started his career in journalism and worked as a managing editor before transitioning to marketing. He believes that content is critical for B2B marketers, and we should treat content as a product in and of itself.
Jill Tygh, a 15-year marketing veteran and VP of Marketing at Data Cubed Health, has cultivated a unique rapport with the sales team, earning her a coveted spot as a regular participant in sales calls. In this interview, Jill discusses how she builds strong relationships between marketing and sales to achieve phenomenal results.
In today's competitive landscape, winning buyers' time is essential for success. Marketers need strategies to grab their attention, as buyers conduct 70% of their research before engaging with a company. Jessica Zall, CMO of Percent, draws on her 20+ years in B2B and B2C marketing to share invaluable insights on this topic.
Experienced CMO Karyn Scott is a marketing professional with over 30 years of experience in the tech industry. She has worked with companies like Cisco, Salesforce, and various startups. With a background in journalism, Karyn understands the power of storytelling and its importance in marketing—making your message 22x more memorable.
In this 3:52 video summary, 3x B2B CMO Jamie Gier discusses their company's focus on selling healthcare solutions to large hospitals and health systems as an analogy for all B2B account-based marketing (ABM) companies. She emphasizes the complexity of reaching various departments within these systems, each with different decision-makers and objectives.
In this 4:32 video summary, 3x B2B CMO Jamie Gier emphasizes the importance of simultaneously focusing on short-term and long-term strategies for building a successful sales pipeline. They stress the significance of establishing a recognizable brand to make prospecting and outreach more efficient. Ensuring the brand is familiar to buyers reduces the need for extensive outreach efforts, ultimately speeding up the sales cycle.
Introducing 3x B2B CMO Jamie Gier as she delves into the why and how of reversing the rapid turnover trend for B2B CMOs. We cover topics such as “Stopping the friction, getting early wins, today's brand is tomorrow's demand, why your customer’s voice should be out ahead of yours, and how to create your highest performing campaigns.”
Vincent Guérin, a B2B marketing veteran with over 20 years of experience, emphasizes the significance of content in B2B marketing. He advises crafting valuable content for diverse audiences, emphasizing thought leadership to establish trust, with an 85% focus on audience-centric content and 15% on product-related content.
Neil Morrison is the Global Head of Measurement at Signal AI, who works with four of the world’s top ten consulting firms. Neil has witnessed the evolution of AI and its impact on businesses. He helps clients track their brand reputation and thought leadership content to make data-driven decisions that significantly impact the bottom line.