Read more about the article Starting Targeted, Trust-Based Conversations from Influencer Content

Starting Targeted, Trust-Based Conversations from Influencer Content

  • Post author:
  • Post category:
  • Post comments:0 Comments

Brynne Tillman, the CEO of Social Sales Link and The Modern Banker, helps professionals leverage LinkedIn to position themselves as thought leaders and attract their target audience by overcoming the problem with traditional sales approaches. Brynne is an expert in social selling, and particularly LinkedIn strategies.

Continue ReadingStarting Targeted, Trust-Based Conversations from Influencer Content
Read more about the article CMOs: The PE-Backed B2B Marketing Model

CMOs: The PE-Backed B2B Marketing Model

  • Post author:
  • Post category:
  • Post comments:0 Comments

Kevin Bobowski, a 3x CMO with 20+ years in B2B, has experienced how different business models factor into success. The private equity (PE) backed model brings a structured and rigorous approach to efficiency and growth. Kevin shares the PE model, its success playbook and standardization, and how marketers can leverage the advantages.

Continue ReadingCMOs: The PE-Backed B2B Marketing Model