Read more about the article Part 2: What B2B CEOs Want From Their CMOs

Part 2: What B2B CEOs Want From Their CMOs

  • Post author:
  • Post category:
  • Post comments:0 Comments

Hear directly from the CEO of Maxio, Randy Wootton, a 3x CEO, former CRO, and Chief Strategy Officer, about the evolution of the role of the CMO, emphasizing that today, greater focus needs to be placed on revenue generation, customer marketing thought leadership, self-serve buying, and overall value creation for the company.

Continue ReadingPart 2: What B2B CEOs Want From Their CMOs
Read more about the article CMOs, What Makes Your Message 22x More Memorable?

CMOs, What Makes Your Message 22x More Memorable?

  • Post author:
  • Post category:
  • Post comments:0 Comments

Experienced CMO Karyn Scott is a marketing professional with over 30 years of experience in the tech industry. She has worked with companies like Cisco, Salesforce, and various startups. With a background in journalism, Karyn understands the power of storytelling and its importance in marketing—making your message 22x more memorable.

Continue ReadingCMOs, What Makes Your Message 22x More Memorable?