Read more about the article (3:39 Video) CRO of the Year + CMO Interview: Moving Beyond Sales Quotas

(3:39 Video) CRO of the Year + CMO Interview: Moving Beyond Sales Quotas

In this 3:39 video summary of the podcast interview with Shawn Conahan (CRO of the Year) and Tristan Barnum (CMO) at Wildfire, they discuss their unique marketing and sales approach. Shawn and Tristan emphasize the importance of establishing long-term relationships with partners (clients) rather than simply closing deals and moving on.

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Read more about the article CMO Insights from the Founder of a Revenue Attribution Platform

CMO Insights from the Founder of a Revenue Attribution Platform

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Steffen Hedebrandt, co-founder and CMO of Dream Data, a revenue attribution company, with 15+ years of B2B experience, is dedicated to data-driven marketing. He shares insights and recommendations from working with 400+ clients to connect marketing actions across the buyer's journey with revenue outcomes. His insights are both fascinating and telling to all B2B marketers.

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