Episode #262: Sagi Reuven, Chief Revenue Officer at Deepdub, explains how ABM must evolve in an AI-driven market. He explains why trust and market knowledge set demos apart from production outcomes. He explains that sellers must communicate the roadmap and execution, not just the product. He closes with a lens for enterprise ABM that starts with the size of the customer problem.
Episode #262: Sagi Reuven, Chief Revenue Officer at Deepdub, explains how ABM must evolve in an AI-driven market. He explains why trust and market knowledge set demos apart from production outcomes. He explains that sellers must communicate the roadmap and execution, not just the product. He closes with a lens for enterprise ABM that starts with the size of the customer problem.
In this 5:07 video, Sagi Reuven explains why adoption is the hidden failure point in AI and SaaS. He shares an example where a large deal failed because people never used the tool. He argues that teams must teach customers how to get value from new AI features. He suggests a new marketing function focused on education and practical guidance.