Episode #332: Mike Head, Chief Revenue Officer at Orderful, explains how customer understanding can strengthen every part of the go-to-market organization. He shares practical ways to prepare for executive conversations, improve discovery, coach teams with AI, strengthen retention, and align teams around customer priorities. Mike also explains why consistent execution, genuine curiosity, and continuous customer engagement can build trust, improve revenue performance, and create sustainable growth.

In this 6:42 video, Mike Head explains how deeper customer understanding can become a powerful competitive advantage. He shares practical ways to prepare sellers through research, role-playing, rehearsal, and customer-specific language so every conversation connects to buyer priorities and outcomes. Mike also explains why great people and consistent process execution can increase trust, ACVs, win rates, and overall revenue performance.