In this 2:55 video, Asmita Singh explains why marketing should stay engaged through the full funnel. She describes marketing as the connective tissue across touchpoints before and after close. She highlights the role of validating data and case studies during sales conversations. She also shares how closed-lost surveys can revive prospects.
Episode #250: Asmita Singh, Chief Marketing Officer at BARBRI Global, explains why the voice of the customer is the foundation of a durable go-to-market. She explains how trust is built on credible data, not cherry-picked claims. She shares how marketing can connect siloed insights across sales, product, and service. She also outlines how bottom-up models improve revenue predictability with finance alignment
Episode #250: Asmita Singh, Chief Marketing Officer at BARBRI Global, explains why the voice of the customer is the foundation of a durable go-to-market. She explains how trust is built on credible data, not cherry-picked claims. She shares how marketing can connect siloed insights across sales, product, and service. She also outlines how bottom-up models improve revenue predictability with finance alignment.
In this 6:13 video, Kari Hanson compares today’s AI to early Wikipedia. She explains how models trained on generic data push every company toward the same messages. She also argues that context is king and that the voice of the customer provides that context, showing how marketing must connect buyer, user, and executive perspectives to train AI intelligently.
Episode #242: Kari Hanson, Chief Marketing Officer at Robin, explains why traditional ideas of predictability are breaking under the pressure of AI-driven change. She describes how shifting buyer behavior makes historic performance less reliable as a guide. Kari shows how brand and voice of the customer can restore clarity in this chaos and outlines a path to rebuild more predictable revenue systems grounded in genuine customer insight.
Episode #242: Kari Hanson, Chief Marketing Officer at Robin, explains why traditional ideas of predictability are breaking under the pressure of AI-driven change. She describes how shifting buyer behavior makes historic performance less reliable as a guide. Kari shows how brand and voice of the customer can restore clarity in this chaos and outlines a path to rebuild more predictable revenue systems grounded in genuine customer insight.