Asked to name their two greatest challenges to long-term sustainable growth, 71% of B2B C-suite executives — unprompted — said internal alignment. The growth lever every leadership team is trying to pull is sitting upstream of every quarter's pipeline, every renewal, every board conversation — and the roadmap for operationalizing it as a growth strategy is in this article.
Episode #277: Lawrence McGlown, Chief Growth Officer at Careerminds, explains why internal alignment is the most critical factor in achieving sustainable B2B growth. He discusses how siloed functions create friction that slows revenue velocity and weakens execution. McGlown highlights the importance of shared purpose across leadership teams. He also outlines how alignment around profitable growth accelerates collaboration and results.
Episode #277: Lawrence McGlown, Chief Growth Officer at Careerminds, explains why internal alignment is the most critical factor in achieving sustainable B2B growth. He discusses how siloed functions create friction that slows revenue velocity and weakens execution. McGlown highlights the importance of shared purpose across leadership teams. He also outlines how alignment around profitable growth accelerates collaboration and results.
Episode #275: Tracy Hansen, Chief Marketing Officer at SBI, The Growth Advisory, explains why executive alignment is the top barrier to sustainable growth. She describes how leadership teams often approach the same problem from different functional lenses. She shares why this creates friction across departments and slows execution. She also outlines practical ways leaders can align around shared outcomes and operate as one team.
In this 2:58 video, Tracy Hansen explains how leadership teams should operate as a unified group. She emphasizes shifting from functional thinking to collective execution. She highlights the importance of team accountability. She shows how shared ownership improves alignment and decision-making.
Episode #275: Tracy Hansen, Chief Marketing Officer at SBI, The Growth Advisory, explains why executive alignment is the top barrier to sustainable growth. She describes how leadership teams often approach the same problem from different functional lenses. She shares why this creates friction across departments and slows execution. She also outlines practical ways leaders can align around shared outcomes and operate as one team.
Episode #272: Abhijeet Prabhune, Chief Customer Success Officer at IP Infusion, explains how organizations can scale growth without increasing headcount. He highlights how constrained environments can drive innovation, improve organizational design, and increase efficiency. By focusing on system-level thinking and customer outcomes, teams unlock scalable performance. His insights show how deliberate operational changes enable exponential growth without proportional increases in staffing.
Episode #272: Abhijeet Prabhune, Chief Customer Success Officer at IP Infusion, explains how organizations can scale growth without increasing headcount. He highlights how constrained environments can drive innovation, improve organizational design, and increase efficiency. By focusing on system-level thinking and customer outcomes, teams unlock scalable performance. His insights show how deliberate operational changes enable exponential growth without proportional increases in staffing.
Episode #263: Mark Greenaway, former Chief Revenue Officer at Crownpeak, explains why opportunity itself can become the biggest barrier to scaling revenue. He shares how spreading go-to-market teams too thin weakens execution, increases customer acquisition costs, and reduces long-term growth potential. Mark discusses how disciplined focus, cross-team alignment, and early trust-building enable CROs to scale efficiently while protecting customer retention and profitability.
Episode #263: Mark Greenaway, former Chief Revenue Officer at Crownpeak, explains why opportunity itself can become the biggest barrier to scaling revenue. He shares how spreading go-to-market teams too thin weakens execution, increases customer acquisition costs, and reduces long-term growth potential. Mark discusses how disciplined focus, cross-team alignment, and early trust-building enable CROs to scale efficiently while protecting customer retention and profitability.