Read more about the article CMOs: What is the Product Before the Product?

CMOs: What is the Product Before the Product?

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James Furbush, VP of Marketing at a healthcare fintech company, brings a unique perspective, having started his career in journalism and worked as a managing editor before transitioning to marketing. He believes that content is critical for B2B marketers, and we should treat content as a product in and of itself.

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Read more about the article CMOs: How to Steal Time From Your Buyers

CMOs: How to Steal Time From Your Buyers

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In today's competitive landscape, winning buyers' time is essential for success. Marketers need strategies to grab their attention, as buyers conduct 70% of their research before engaging with a company. Jessica Zall, CMO of Percent, draws on her 20+ years in B2B and B2C marketing to share invaluable insights on this topic.

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